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Saturation Mailing Lists

Mail Most People in an Area with Saturation Mailing Lists

If your business sells a product or service almost anyone can use, it’s important to get your advertisement in front of as many people as possible. Since saturation mailing lists target the majority of addresses in a geographic location, they’re one of the most economic and effective ways to target your advertisement.

Saturation mailings are sent to the majority of addresses within a carrier route, which is a further breakdown of a zip code. They’re also sorted in walk sequence, which is the exact route USPS employees walk or drive when delivering mail. Because it’s so efficient for the USPS to deliver, saturation lists qualify for the lowest bulk postage rates, making them affordable for almost any business. The postage for this type of direct mail list is only one aspect of the postage cost, however, since the size of your piece also plays a role in the final postage costs.

Benefits of Saturation Mailing Lists

  • Reach most people in a geographic area
  • Remove business addresses, P.O. boxes, and some residential addresses
  • Physical address on every mail piece
  • Lowest bulk postage rates available

We Make Saturation Mailing Easy

Our saturation mailing list, combined with our full-service direct mail is completely turnkey and hands-free. You don’t need to hire a separate saturation mailing list provider, design firm, printing company, or mail house, which saves you time and money.

Mail Shark’s team of direct mail experts provides you with skilled guidance every step of the way. We’ll provide a saturation mailing list for you, design your piece, print it, and then mail it out from our in-house USPS facility. Simply choose your mailing area, and we’ll do the rest.

What’s Included with Our Saturation Mailing Service?

  • Saturation Mailing List
  • Mailing Area Analysis
  • Free Custom Design & Unlimited Revisions
  • Direct Mail Printing
  • Postage and Delivery Costs
  • In-House USPS Mail Verification
  • Flexible Payment Options
  • Expert Guidance from Start to Finish

Consistently Market Your Business

Consistency is the key to successful marketing. But most businesses don’t have the time or money for frequent advertising. We make it easy to market your business on a consistent basis with our weekly mailing strategy. Get started with no money down. We’ll then spread out your payments and mailing for up to 10 weeks at a time to give you the lowest weekly payment possible. All you need to do is pick a product, choose your mailing area, and set your mailing schedule. We’ll handle the rest.

Reach the Right Audience

When you combine a saturation list with our full-service direct mail you can remove certain types of addresses from your saturation mailing list, like business addresses, PO boxes, and some residential addresses (i.e. apartments, seasonal dwellings, and drop addresses). Our direct mail experts work with you to ensure you’re mailing to people who are more likely to use your services. For example, a lawn care company may not want to mail to apartments because those individuals can’t use their services. Reaching a more specific audience helps you save money, which you can use to reach addresses more-likely to respond to your offer. When you mail to people who are more likely to respond to your offer, you increase your response rates and your potential ROI.

How to Get the Lowest Postage Rates with a Saturation Mailing List

To qualify for the lowest postage rate on a saturation mailing, you must stick to the 90/75 rule. In other words, you must mail to 90% of all residential addresses or 75% of all business and residential addresses within each carrier route. If you fall below the 90/75 rule, you will no longer qualify for the lowest saturation postage rate. Our direct mail experts always work with you to make sure you reach the right audience while maintaining the best postage rates.

Considering a Saturation List for your Next Direct Mail Campaign?

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