Effective January 27, 2019, the United States Postal Service will increase its postage rates by about 2.5% across all mailing services. But how will these changes affect direct mailers? Check out the table below for a short list of bulk mail rates for direct mail users.
USPS Commercial Bulk Mail Rates for 2019
The postage rates in this table come straight from the USPS and refer only to postage, not to Mail Shark’s direct mail costs. It’s also important to remember that postage is just one part of the total cost of your campaign. The other things that factor into your total cost are your mailing list, design, printing, and shipping. Mail Shark’s direct mail prices are all-inclusive, which means they cover all of these aspects. To see our prices on direct mail, check out our direct mail products section.
|Mail Type||Minimum Quantity||2019 Postage Rates||2018 Postage Rates|
|First-Class Mail||500 pieces||$0.383||$0.378|
|Marketing Mail||200 pieces (or 50 lbs.)||$0.19||$0.186|
Takeaways for Direct Mail Users
Whether you’re doing some preliminary research for an upcoming mailing or you’re already using direct mail services, here’s what you need to understand about the latest postage rate hike.
Postage Rates Change Frequently
Since its creation in 1775, the USPS has changed the domestic letter postage rate a total of 41 times; sometimes to lower it, but mostly to raise it. They have periodically adjusted the price of postage for their other mail classes, like First-Class Mail, every few years on average since the 1970s.
Bulk mail rates have changed six times over the past nine years (in 2011, 2013, 2015, 2017, 2018, and now 2019). Each change resulted in an increase in USPS Marketing Mail and EDDM® postage rates.
Postage Rates Are Confusing
Direct mail postage rates can be very confusing. If you disagree, just take a look at the USPS Price List.
A variety of factors like weight, size, and even where you drop your mail off can dramatically affect the rate you pay for your postage. This variance in price makes it hard to accurately calculate what you’re going to pay to mail each piece.
Direct Mail Costs Are Likely to Go Up
If you send direct mail via any of the bulk mail methods listed above, you’ll probably see an increase in the overall cost of your direct mail campaigns.
If you need help navigating the confusion of post office rates, give us a call or contact us today. We’ll uncomplicate the process and walk you through how to get the lowest possible postage rates on your next direct mail campaign.