On January 22, 2017, the United States Postal Service increased its postage rates by an average of 2% across all mail categories. Check out the table below for a short list of applicable rates for direct mail users.
USPS Commercial Bulk Mail Rates for 2017
|Mail Type||Minimum Quantity||Rate per Piece|
|First-Class Mail||500 pieces||$0.373|
|USPS Marketing Mail||200 pieces (or 50 lbs.)||$0.186|
|EDDM Retail||200 Pieces||$0.177|
Takeaways for Direct Mail Users
Whether you’re doing some preliminary research for an upcoming mailing or you’re already using direct mail services, here’s what you need to understand about the latest USPS postage rate hike.
Postage Rates Change Frequently
Since its creation in 1775, the USPS has changed the domestic letter postage rate a total of 39 times; sometimes to lower it, but mostly to raise it. They have periodically adjusted the price of postage for their other mail classes, like First-Class Mail, every few years on average since the 1970s.
Bulk mail rates have changed four times over the past seven years (in 2011, 2013, 2015, and now 2017). Each change resulted in an increase in direct mail postage rates.
Postage Rates Are Confusing
Postage rates can be very confusing. If you disagree, just take a look at the USPS Price List.
A variety of factors like weight, size, and even where you drop your mail off can dramatically affect the rate you pay for your postage. This variance in price makes it hard to accurately calculate what you’re going to be paying to mail each piece.
Direct Mail Costs Are Likely to Go Up
If you send direct mail via any of the bulk mail methods listed above, you’ll probably see an increase in the overall cost of your direct mail campaigns.
While most companies will be passing along the postage increase to their customers, Mail Shark will be absorbing these increased costs so our pricing can remain the same. This decision aligns with our mission to provide affordable direct mail to businesses of all sizes.
If you’re tired of trying to price out each component of your direct mail campaign yourself, it may be time to contact the direct mail experts at Mail Shark. We uncomplicate the process by handling every aspect of your direct mail campaign, from design to print to mailing. We promise to get you the lowest possible postage rates while offering an affordable all-inclusive price for our direct mail services.
To learn how Mail Shark can help with your direct mail campaigns, call us at 1-888-457-4275 or fill out our contact form.