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Direct Mail & EDDM Postage Rates

Effective January 26, 2020, the United States Postal Service will increase its postage rates again.

Bulk mail rates have changed 7 times over the past nine years (in 2011, 2013, 2015, 2017, 2018, 2019, and now 2020). Each change resulted in an increase in USPS Marketing Mail and EDDM® postage rates.

USPS Commercial Bulk Mail Rates

Direct mail postage rates can be very confusing. A variety of factors like weight, size, and even where you drop your mail off can dramatically affect the rate you pay for your postage. This variance in price makes it hard to accurately calculate what you’re going to pay to mail each piece.

The postage rates in this table come straight from the USPS Price Change Index for postage, not Mail Shark’s direct mail costs. Postage is just one part of the total cost of a direct mail campaign. The other things that factor into your total cost are your mailing list, design, and printing costs. Mail Shark’s direct mail prices are all-inclusive, which means they cover all of these elements.

Mail Type Minimum Quantity 2020 2019 2018
Direct Mail 200 pieces (or 50 lb.) $0.19 $0.19 $0.186
EDDM® 200 Pieces $0.191 $0.187 $0.178

Non-profit businesses looking to send direct mail campaigns can get a lower postage rate:

Mail Type Minimum Quantity 2020
Non-Profit Direct Mail 200 pieces (or 50 lb.) $0.105

Are you looking for pricing to send a direct mail or EDDM campaign? Check out our products to see pricing for your campaign needs.

If you need help navigating the confusion of direct mail and its costs, give us a call or contact us today. We’ll simplify the process and walk you through how to get the lowest possible rates on your next direct mail campaign.