Effective January 21, 2018, the United States Postal Service will increase its postage rates by about 1.9% across all mailing services. That means the cost of your typical stamp is going to increase from $0.49 to $0.50.
But how will the this change affect direct mailers? Check out the table below for a short list of bulk mail rates for direct mail users.
USPS Commercial Bulk Mail Rates for 2018
|Mail Type||Minimum Quantity||2018 Rate|
|First-Class Mail||500 pieces||$0.378|
|Marketing Mail||200 pieces (or 50 lbs.)||$0.186|
Takeaways for Direct Mail Users
Whether you’re doing some preliminary research for an upcoming mailing or you’re already using direct mail services, here’s what you need to understand about the latest postage rate hike.
Postage Rates Change Frequently
Since its creation in 1775, the USPS has changed the domestic letter postage rate a total of 40 times; sometimes to lower it, but mostly to raise it. They have periodically adjusted the price of postage for their other mail classes, like First-Class Mail, every few years on average since the 1970s.
Bulk mail rates have changed five times over the past seven years (in 2011, 2013, 2015, 2017, and now 2018). Each change resulted in an increase in direct mail postage rates.
Postage Rates Are Confusing
Postage rates can be very confusing. If you disagree, just take a look at the USPS Price List.
A variety of factors like weight, size, and even where you drop your mail off can dramatically affect the rate you pay for your postage. This variance in price makes it hard to accurately calculate what you’re going to pay to mail each piece.
Direct Mail Costs Are Likely to Go Up
If you send direct mail via any of the bulk mail methods listed above, you’ll probably see an increase in the overall cost of your direct mail campaigns.
If you need help navigating the confusion of post office rates, give us a call or contact us today. We’ll uncomplicate the process and walk you through how to get the lowest possible postage rates on your next direct mail campaign.