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EDDM® Services

Mail On Your Schedule with Our EDDM® Mailing Services

Every Door Direct Mail®, commonly known as EDDM®, is a direct mailing service offered by the United States Postal Service. This do-it-yourself direct mail option gives business owners the ability to pay bulk mail rates without having to purchase a mailing permit.

Every Door Direct Mail® does require more work on your part than a full-service direct mail option. For example, you’ll need to select your mailing area, have your pieces printed, fill out paperwork, bundle your pieces by carrier route, and drop them off at your local post office.

Mail Shark Makes EDDM® Mailings Easy

To simplify what can be a complicated and time-consuming process, we offer two EDDM® service options that are designed to help you take advantage of our low printing rates while taking some of the work off your plate.

EDDM® Ready-to-Go

With EDDM® Ready-to-Go, we take care of the mapping, printing, bundling, and paperwork you’d normally have to do yourself. We select the carrier routes you want to mail to ahead of time, bundle the mail pieces, and fill out all the USPS paperwork. We then ship your pre-bundled pieces to you along with the paperwork, so all you have to do is pay the postage and drop them off at the post office when you’re ready to mail out.

What’s Included?

  • Custom Design & Unlimited Revisions
  • Mapping & Market Analysis
  • Printing Costs
  • Bundling & Paperwork
  • Expert Guidance from Start to Finish

EDDM® Print Only

If you’d rather handle the carrier route selection, bundling, and paperwork on your own, we also offer EDDM® Print Only services. We’ll provide free consulting on your EDDM® campaign to help you select the best piece for your needs while staying within the EDDM® mailing guidelines. We’ll then print your pieces and ship them to you so you can select your carrier routes, pay the postage, and mail them out when you’re ready.

What’s Included?

  • Custom Design & Unlimited Revisions
  • Printing Costs
  • Expert Guidance from Start to Finish

Is EDDM® Right for Your Business?

Before deciding on an EDDM® mailing, it’s important to weigh other direct mail options. We’ve created a comparison chart that shows the difference between Every Door Direct Mail® and traditional saturation or targeted direct mail services.

In regards to EDDM®, consumer targeting can be a concern. Not all business owners need to send a mail piece to every address, PO Box, or business in a given neighborhood. If your business offers a special product or service, it might make more sense to move forward with a full-service targeted direct mail campaign where you can select which people or businesses receive your mail piece.

Since EDDM® mail pieces do not require a mailing address or recipient name, they’re marked “local postal carrier” which can make your mail piece appear as unwanted advertising or spam.

With Mail Shark’s saturation and targeted mailings, your mail pieces are barcoded and scanned before they reach the USPS, ensuring they get delivered to the addresses you’ve paid for. With EDDM®, it’s up to the mail carrier to leave your piece at every mailbox, PO Box, or apartment complex.

Another major concern with EDDM® is consistent marketing. Business owners get busy and more often than not, the paperwork and legwork behind coordinating EDDM® campaigns become too much to handle on a regular basis.

Lastly, there are limitations to the size of the mail piece’s you can use with EDDM®. EDDM Retail® requires the size to be within Standard Mail Flats, which means you can’t use oversized postcards or brochures. For a complete explanation of the size requirements, we encourage you to read our blog post on EDDM® mail size requirements.

How to Send an EDDM® Mailing

There are two options for EDDM® mailings through the USPS. Both methods require the business owner to register an account with the USPS.

  1. EDDM Retail®: Most local businesses use this option. No mailing permit is required, and there is a 5,000 piece maximum send limit per post office, per day. Mail pieces must meet the USPS size requirements for Standard Mail flats.
  2. EDDM BMEU®: Short for “Business Mail Entry Unit,” this mailing option requires a mailing permit and additional paperwork. More size options are available, but mail pieces still need to fit within USPS size requirement for irregular parcels, periodicals, and Standard Mail flats. There is no maximum send limit, and the pricing is less expensive than EDDM Retail® mail campaigns, but you must send your pieces to your USPS BMEU instead of the local post office.

Steps to Set Up an EDDM® Mailing

  1. Create an account with the USPS
  2. Design your mail piece and have it printed
  3. Visit the USPS website and define your delivery area by specifying zip codes and carrier routes
  4. Confirm all delivery costs
  5. Bundle your mail and separate by carrier route
  6. Submit your paperwork to the USPS
  7. Drop off your pieces and paperwork at your local post office or BMEU

Considering an EDDM® Mailing for Your Business?

Fill out the form below to get started. A Mail Shark representative will reach out to assist you.