Frequently Asked Questions

Do you have a specific question that is not answered on this page? Feel free to email us at and we would be glad to add your question to our FAQ database.

Working With Mail Shark

What is your minimum print quantity?
Our minimum print quantity for all of our products is 5,000. We do not enforce a minimum mailing quantity. For example we could print 5,000 postcards, mail 4,000, and you keep the remaining 1,000 for your business.

What industries do you service?
There is no industry that we cannot service. Contact us for industry specific direct mail marketing solutions.

Do you require a contract?
Yes, we require a contract for printing and/or mailing projects. Our contract protects you and holds us accountable to fulfill our end of the job.

How can I get started?
The best way to get started is to call us at (888) 457-4257. Our first step is determining the product and/or mailing program that you would like to use for your business. We need to set the quantity of pieces that you want to print and/or mail. Once we have a true understanding of the project, we will have your complete our standard contract and payment form. Upon approval of the contract and payment form, our team will immediately contact you so we can get started on your artwork.

Do you have someone that can come see me?
Mail Shark does not have an outside sales force and we service all our customers from our Mohnton, PA location. We have customers in just about every state in the country and have developed a seamless process to ensure that all projects are completed in the timeliest manner possible with 100% customer satisfaction as our primary goal.

Design and Artwork

Is the design included?
Yes, graphic design is included with all of our print projects and mailing programs.

Do you have a template that I can choose for the design of my menu, magnet, postcard, scratch off, etc.?
We currently do not have a template based system where you can log in and choose a design. Our graphic designers prefer to create a custom design so that your direct mail piece does not end up looking like your competitors in the area.

How does the art process work?
Once you approve your contract you will be assigned to an account specialist. They will collect your business information, logos, photos, content, etc. Once your first design proof is ready, we will contact you to review. If you are happy with the first proof, we go to print. If you wish to make changes, our design team will make your changes and provide you with a second proof. We simply continue with this process until it is the piece that you are ultimately happy with. All of the art costs are included in the print and mailing pricing that quote you, so regardless of how many revisions it takes, you will never see additional art expenses.

Payment Questions

Can I pay with credit card?
Print Jobs: Yes a credit card is the only method of payment that we accept for print only projects.
Mailing Programs: On the mailing side, we only accept payments directly from our customers bank accounts via an ACH debit transaction each week of their mailing on a day of choice.
If you would like to pay via a hard copy check, bank wire, etc. this is not a problem. Simply contact our sales team and we would be glad to discuss alternate payment options. 

How much is required up front?
Print Jobs: On print jobs we require 50% of the entire contract amount up front after you approve your contract. We take the remaining 50% when you approve your artwork. Your pieces are then printed and shipped as soon as they are ready.
Mailing Programs: There is no money required up front.

When is my first payment due?
Printing Jobs: For print only jobs we require 50% on your credit card up front when you approve the contract and the remaining 50% when you approve your artwork.
Mailing Programs: Your first payment is due the week that we mail out your pieces for the first time.

Mailing and Shipping

What is the difference between EDDM (Every Door Direct Mail®) & Full Service Mailings?
Please see our mailing services page for an in depth explanation.

What is bulk mail?
The term is generally used to describe commercial saturation mail. The term “bulk mail” refers to specific minimum quantities of mail that are prepared as a specific class of mail at reduced postage. For instance, First-Class Mail requires a minimum of 500 pieces for each mailing. Standard mail requires 200 pieces or 50 pounds for each mailing. The term “bulk mail” is synonymous with business direct mail advertising.

What is a carrier route?
A postal carrier route is a group of addresses that receive the same USPS code to aid in efficient mail delivery. Essentially carrier routes are further breakdowns of zip codes. Within each zip code there are many carrier routes. Carrier routes are the routes that each postal carrier delivers to daily on their mail delivery route. Carrier routes, on average, have around 500 addresses in them. However, some have much less and some have more. Mailing by carrier route allows you to strategically choose the areas that you would like to target without having to mail to an entire zip code. The reason this is important is because the vast majority of the time there are addresses in other zip codes that are closer to your physical location than addresses in your own zip code.

What is a demographic mailing?
A demographic mailing refers to a type of mailing where a specific demographic is targeted. For example, we had recently completed a mailer for a doctor who provides thermal imaging and wanted to target women 45 – 60 years old that had income levels of $50,000+. This would differ from a saturation mailer where everyone in a specific area is targeted.

What does frequency vs reach mean?
Reach is the number of people that you target with your direct mail piece and frequency is the number of times that you plan on targeting each person with your message. It is important to have a well-balanced program that has the right amount of frequency and reach. Mailing to the same people repeatedly is when you will see your response rates increase. Therefore you should not begin reaching out to more customers before you have determined the right amount of frequency with your initial target audience. Contact us today or read our blog article on frequency vs reach.

What type of return can I expect from direct mail?
There are too many variables involved to provide an exact response rate. If any other marketing or direct mail company tries to give you exact response rates without first understanding your business and your goals, they are doing you a disservice. To learn more about what type of potential return you can expect, please contact us today for a more in-depth explanation.

How long does it take for the mailings to be delivered to mailboxes?
It’s about 3 ½ to 4 weeks until your pieces are in mailboxes for the first drop. The exact in-home week is determined based on the date that you approve your artwork. Once your artwork is approved, we will then produce your pieces at the next available print window. At that point we can give you a more accurate estimated in-homes date.

Why does it take so long for mailings?
It typically takes 3-5 days for our graphic artists to produce your design depending upon the scope of the project. Once your artwork is approved, your pieces go to print. From there, your pieces will be addressed, sorted for mailing, and then verified by our in-house USPS agent. After your pieces have been designed, printed, and sorted for mailing, it takes the post office about 7-10 days to delivered your mail to your targeted area.

How long does it take to get me printed material?
We go to print every single week. That said, if we can have your order submitted on any given Tuesday, we will try to have your pieces to you by the following Friday*.
**Allow 2-4 days extra for printed material that requires EDDM Paperwork.
**Allow 2-4 days extra for customers on the West Coast.

For print jobs how will you ship me my pieces?
The way we ship your pieces depends on the destination and total weight of the shipment. We have multiple carriers that we use to ship our material across the United States. Once we determine the exact quantity and weight of the project, we will run a quote across multiple providers to determine the most cost-effective way to ship your material to you.

How can I be sure you are mailing my pieces accurately?
It’s a federal offense to tamper with mail so no reputable direct mail company would ever do this! With that said, Mail Shark employs a full-time official USPS agent that verifies all our mail before it is delivered to the post office. We would be more than happy to provide you with postal receipts upon request. In addition, if you are doing a saturation mailing program, you can log on to our web based system and see exactly where your pieces are being mailed and the exact quantity that is being sent. Once the phone calls start coming you, in you will definitely know where and when your pieces are being delivered!

Josh Davis - Vice President of Sales for Mail SharkIf you still have questions please contact us by email or by phone at (888) 457-4275. We would be glad to help you find the answers you are looking for.
Josh Davis – VP of Sales