We Are the Restaurant Direct Mail Experts

Our Weekly Mailing Strategy

3 Steps to Grow Your Sales

The Weekly Mailing Strategy is the perfect solution for the busy restaurant owner or manager. We make direct mail flexible and affordable by allowing you to spread your mailings and your payments out on a weekly schedule that you choose.

Here's an Example
Restaurant Direct Mail Menu
Choose a Direct Mail Piece Standard Menu
Targeted Mailing Map Illustration
Choose a Mailing Area 5,000 Addresses
Sectioned Map: 8-Week Mailing
Choose When To Mail and Pay Mail Over 8 Weeks

Based on the example above, we would take the total cost and quantity of your mailing and divide it evenly over an 8-week period. This means we’d mail 625 menus per week and bill you $294 per week for 8 weeks. After 8 weeks of mailing, all 5,000 addresses have received your menu. Keep in mind, you can choose any direct mail product, quantity, and mailing schedule you want.

Only $294/Week No Money Down
Week 1
Mail 625 MenusPinpoint IconPay $294
Week 2
Mail 625 MenusPinpoint IconPay $294
Week 3
Mail 625 MenusPinpoint IconPay $294
Week 4
Mail 625 MenusPinpoint IconPay $294
Week 5
Mail 625 MenusPinpoint IconPay $294
Week 6
Mail 625 MenusPinpoint IconPay $294
Week 7
Mail 625 MenusPinpoint IconPay $294
Week 8
Mail 625 MenusPinpoint IconPay $294

Our Weekly Mailing Strategy is fully customizable based on your restaurant's specific needs and budget. For restaurant owners or managers who want to consistently market their restaurant(s) every week of the year, The Annual Mailing Program is the solution for you.

The Annual Mailing Program

Grow Your Sales Every Week of the Year

Most restaurant owners/managers work extremely long hours and/or over seeing multiple locations and simply don’t have the time or expertise to consistently and affordably market their restaurants.

Our Annual Mailing Program solves all of these problems. We take our weekly mailing strategy that you learned about above and customize it to market your restaurant every week of the year using a variety of heavy hitting direct mail pieces. This program ensures your restaurant has affordable and effective marketing that consistently increases your covers & sales every single week of the year regardless of how busy you are.

  • Example Annual Mailing Program

    A restaurant with a budget of $264 a week could choose the following mix of campaigns, products, mailing areas, quantities, and mailing weeks. To determine the weekly payment, we would take the total cost for all 6 campaigns and divide it evenly over 52 weeks. We’d then spread each 5,000-piece campaign over 2 months. At the end of the year, all 5,000 addresses would receive six different mailers.

    Only $264/Week No Money Down
    Campaign 1Standard MenusQuantity: 5,000Mailing Weeks: 8
    Menu Icon
    January
    Week 1:Mail 625 & Pay $264
    Week 2:Mail 625 & Pay $264
    Week 3:Mail 625 & Pay $264
    Week 4:Mail 625 & Pay $264
    February
    Week 5:Mail 625 & Pay $264
    Week 6:Mail 625 & Pay $264
    Week 7:Mail 625 & Pay $264
    Week 8:Mail 625 & Pay $264
    Campaign 2Medium Plastic PostcardsQuantity: 5,000Mailing Weeks: 9
    Plastic Postcard Icon
    March
    Week 1:Mail 625 & Pay $264
    Week 2:Mail 625 & Pay $264
    Week 3:Mail 625 & Pay $264
    Week 4:Mail 625 & Pay $264
    April
    Week 5:Mail 625 & Pay $264
    Week 6:Mail 625 & Pay $264
    Week 7:Mail 625 & Pay $264
    Week 8:Mail 625 & Pay $264
    Campaign 3Standard MenusQuantity: 5,000Mailing Weeks: 9
    Menu Icon
    May
    Week 1:Mail 625 & Pay $264
    Week 2:Mail 625 & Pay $264
    Week 3:Mail 625 & Pay $264
    Week 4:Mail 625 & Pay $264
    June
    Week 5:Mail 625 & Pay $264
    Week 6:Mail 625 & Pay $264
    Week 7:Mail 625 & Pay $264
    Week 8:Mail 625 & Pay $264
    Campaign 4Postcard MagnetsQuantity: 5,000Mailing Weeks: 8
    Postcard Magnet Icon
    July
    Week 1:Mail 625 & Pay $264
    Week 2:Mail 625 & Pay $264
    Week 3:Mail 625 & Pay $264
    Week 4:Mail 625 & Pay $264
    August
    Week 5:Mail 625 & Pay $264
    Week 6:Mail 625 & Pay $264
    Week 7:Mail 625 & Pay $264
    Week 8:Mail 625 & Pay $264
    Campaign 5Standard MenusQuantity: 5,000Mailing Weeks: 9
    Menu Icon
    September
    Week 1:Mail 625 & Pay $264
    Week 2:Mail 625 & Pay $264
    Week 3:Mail 625 & Pay $264
    Week 4:Mail 625 & Pay $264
    October
    Week 5:Mail 625 & Pay $264
    Week 6:Mail 625 & Pay $264
    Week 7:Mail 625 & Pay $264
    Week 8:Mail 625 & Pay $264
    Campaign 6Scratch-Off PostcardsQuantity: 5,000Mailing Weeks: 9
    Scratch-Off Postcard Icon
    November
    Week 1:Mail 625 & Pay $264
    Week 2:Mail 625 & Pay $264
    Week 3:Mail 625 & Pay $264
    Week 4:Mail 625 & Pay $264
    December
    Week 5:Mail 625 & Pay $264
    Week 6:Mail 625 & Pay $264
    Week 7:Mail 625 & Pay $264
    Week 8:Mail 625 & Pay $264

    Additional Quantity Price Options*

    Mail 5,000/CampaignMail 10,000/CampaignMail 15,000/CampaignMail 20,000/Campaign
    $264/Week$452/Week$640/Week$821/Week

    *Pricing is based on product selection shown. Pricing varies based on product selection.

Benefits of Our Annual Mailing Program

  • Receive our deepest pricing discount.
  • Ability to consistently market your restaurant every week of the year.
  • Frequency of mailings increases redemption rates and ROI.
  • Flexibility to change content, quantities, & mailing area on every campaign.
  • Utilizes a variety of different pieces to keep your marketing fresh and your customers engaged.
  • Maximizes your budget with the ability to remove your current customers from your mailing.

Do It Yourself Programs

With EDDM® Retail

Interested in using the Post Office’s Every Door Direct Mail Retail® service? We offer two solutions to assist you in achieving your goals. Our EDDM® Print Only service is for businesses that want send direct mail and take advantage of our low printing rates, but manage the rest of the process themselves. If you prefer to have less off your plate you can utilize our EDDM® Ready-to-Go services where we do the heavy lifting of printing, selecting the carrier routes, bundling your pieces, and filling out the USPS paperwork. You simply drop the pieces off at the postoffice when you’re ready to mail.

Testimonials from Our Restaurant Customers

Restaurant Print & Direct Mail Products

  • Direct Mail Restaurant MenuMenus
  • Plastic Postcards
  • Restaurant PostcardPostcards
  • Restaurant Postcard MagnetPostcard Magnets
  • Restaurant Scratch-Off PostcardScratch-Off Postcards
  • Restaurant Peel-A-Box PostcardPeelable Postcards
  • Restaurant New Mover Postcard MailerNew Mover Mailers
  • Restaurant Birthday Postcard MailerBirthday Mailers
  • Restaurant Plastic Retention Postcard MailerRetention Mailers
  • Restaurant Box TopperBox Toppers
  • Restaurant Door HangerDoor Hangers
  • Restaurant Breakroom PosterBreakroom Posters

About Us

Mail Shark is a full-service print and direct mail company specializing in helping restaurants increase their sales by increasing their covers. We approach your direct mail marketing with integrity, honesty & transparency while at the same time providing you with world class customer service.

We’ll consult with you on your goals, help you choose the right mailing strategy and products, create your mail pieces & execute your campaigns. Not to mention, we make direct mail affordable by giving you the flexibility to spread out your mailings and payments on a weekly basis. Our approach will make it easier for you to manage your budget and the daily operations of your restaurant.

Meet Our Team
  • Logo: Inc. 5000
  • 4.7 Google Rating
  • Mail Shark - 11 Years
  • Pizza Today Logo
  • Logo: PMQ Magazine
  • Logo: PMQ Think Tank
  • Logo: Pizza Expo
  • Logo: Smart Pizza Marketing

Our Process

We’ve covered the types of restaurant mailers we offer and our strategy for increasing your sales. But how do we put this into action? Select a number to view a snapshot of our process.

Restaurant Mailing Process
  1. 1
  2. 2
  3. 3
  4. 4
  5. 5
  6. 6
Restaurant Mailing Process: Step 1Restaurant Mailing Process: Step 2Restaurant Mailing Process: Step 3Restaurant Mailing Process: Step 4Restaurant Mailing Process: Step 5Restaurant Mailing Process: Step 6
1. We Take Your Order

We start by pairing you with a dedicated account manager who will get to know you and your marketing goals. Once they understand what you want to accomplish, your account manager will determine which type of mailing is best for you and get you the perfect list.

2. We Blend Your Goals & Your Budget

After they’ve gathered the necessary ingredients, your account manager will work with you to choose the right mailing strategy. They’ll balance reach (the number of people you target with your message) and frequency (the number of times you touch each person with your message) to make sure you’re touching the right people the right number of times. The perfect blend of reach and frequency is the best way to maximize your direct mail investment.

3. We Get You Cooking with a Variety of Pieces

Choosing the right products is essential to any successful direct mail campaign. We’ll work with you to ensure you have the most effective pieces for your marketing message. Whether you’re looking for restaurant postcards and direct mail menus or box toppers and restaurant brochures, we’ve got attention-grabbing products your prospects won’t be able to ignore.

4. We Garnish Your Campaign with a Delicious Design

The design and language on your direct mail pieces are key to a successful campaign. Our team of graphic designers know how to create professional, eye-catching pieces that get results. Plus, we’ll provide a strategic coupon analysis to ensure you’re offering your best deals to maximize your results.

5. We Deliver Your Pieces To Production

Once you’re happy with your design, our production team will take care of printing, cutting, folding, and addressing your direct mail pieces. Then, USPS employees at our in-house post office will verify your pieces to ensure you’re getting the maximum number of postage discounts. Finally, your pieces leave our facility and head to their destinations.

6. We Make Sure Your Campaign is Turning Tables

After your pieces are delivered, we’ll help you assess the effectiveness of your direct mail. We do this by getting you a unique call tracking number that’s printed on all your pieces. In addition to tying your results back to your campaigns, call tracking helps you find which of your ads are most effective. It also gives you a glimpse into your sales process so you can pinpoint areas for improvement.

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