Thank you for all you do. Mail Shark is the best thing I’ve found for marketing after 20 years in business. Every year I put $20,000 into Mail Shark and get back $250,000 in the bank. It’s a no-brainer.
We Are the Restaurant Direct Mail Experts
Our Weekly Mailing Strategy™
3 Steps to Grow Your Sales
The Weekly Mailing Strategy is the perfect solution for the busy restaurant owner or manager. We make direct mail flexible and affordable by allowing you to spread your mailings and your payments out on a weekly schedule that you choose.
- Choose a Direct Mail Piece
Start with no money down!
- Choose Your Audience
This determines your quantity.
- Choose When to Mail
Weeks to be delivered.
Based on the example above, we would take the total cost and quantity of your mailing and divide it evenly over an 8-week period. This means we’d mail 625 menus per week and bill you $294 per week for 8 weeks. After 8 weeks of mailing, all 5,000 addresses have received your menu. Keep in mind, you can choose any direct mail product, quantity, and mailing schedule you want.
Our Weekly Mailing Strategy™ is fully customizable based on your restaurant's specific needs and budget. For restaurant owners or managers who want to consistently market their restaurant(s) every week of the year, The Annual Mailing Program™ is the solution for you.
The Annual Mailing Program™
Grow Your Sales Every Week of the Year
Most restaurant owners/managers work extremely long hours and/or over seeing multiple locations and simply don’t have the time or expertise to consistently and affordably market their restaurants.
Our Annual Mailing Program™ solves all of these problems. We take our weekly mailing strategy that you learned about above and customize it to market your restaurant every week of the year using a variety of heavy hitting direct mail pieces. This program ensures your restaurant has affordable and effective marketing that consistently increases your covers & sales every single week of the year regardless of how busy you are.
Example Annual Mailing Program™
A restaurant with a budget of $270 a week could choose the following mix of campaigns, products, mailing areas, quantities, and mailing weeks. To determine the weekly payment, we would take the total cost for all 6 campaigns and divide it evenly over 52 weeks. We’d then spread each 5,000-piece campaign over 2 months. At the end of the year, all 5,000 addresses would receive six different mailers.Only $270/Week No Money DownCampaign 1Standard MenusQuantity: 5,000Mailing Weeks: 8
January Week 1: Mail 625 & Pay $270 Week 2: Mail 625 & Pay $270 Week 3: Mail 625 & Pay $270 Week 4: Mail 625 & Pay $270 February Week 5: Mail 625 & Pay $270 Week 6: Mail 625 & Pay $270 Week 7: Mail 625 & Pay $270 Week 8: Mail 625 & Pay $270Campaign 2Medium Plastic PostcardsQuantity: 5,000Mailing Weeks: 9 March Week 1: Mail 625 & Pay $270 Week 2: Mail 625 & Pay $270 Week 3: Mail 625 & Pay $270 Week 4: Mail 625 & Pay $270 April Week 5: Mail 625 & Pay $270 Week 6: Mail 625 & Pay $270 Week 7: Mail 625 & Pay $270 Week 8: Mail 625 & Pay $270Campaign 3Standard MenusQuantity: 5,000Mailing Weeks: 9 May Week 1: Mail 625 & Pay $270 Week 2: Mail 625 & Pay $270 Week 3: Mail 625 & Pay $270 Week 4: Mail 625 & Pay $270 June Week 5: Mail 625 & Pay $270 Week 6: Mail 625 & Pay $270 Week 7: Mail 625 & Pay $270 Week 8: Mail 625 & Pay $270Campaign 4Postcard MagnetsQuantity: 5,000Mailing Weeks: 8 July Week 1: Mail 625 & Pay $270 Week 2: Mail 625 & Pay $270 Week 3: Mail 625 & Pay $270 Week 4: Mail 625 & Pay $270 August Week 5: Mail 625 & Pay $270 Week 6: Mail 625 & Pay $270 Week 7: Mail 625 & Pay $270 Week 8: Mail 625 & Pay $270Campaign 5Standard MenusQuantity: 5,000Mailing Weeks: 9 September Week 1: Mail 625 & Pay $270 Week 2: Mail 625 & Pay $270 Week 3: Mail 625 & Pay $270 Week 4: Mail 625 & Pay $270 October Week 5: Mail 625 & Pay $270 Week 6: Mail 625 & Pay $270 Week 7: Mail 625 & Pay $270 Week 8: Mail 625 & Pay $270Campaign 6Scratch-Off PostcardsQuantity: 5,000Mailing Weeks: 9 November Week 1: Mail 625 & Pay $270 Week 2: Mail 625 & Pay $270 Week 3: Mail 625 & Pay $270 Week 4: Mail 625 & Pay $270 December Week 5: Mail 625 & Pay $270 Week 6: Mail 625 & Pay $270 Week 7: Mail 625 & Pay $270 Week 8: Mail 625 & Pay $270
Benefits of Our Annual Mailing Program
- Receive our deepest pricing discount.
- Ability to consistently market your restaurant every week of the year.
- Frequency of mailings increases redemption rates and ROI.
- Flexibility to change content, quantities, & mailing area on every campaign.
- Utilizes a variety of different pieces to keep your marketing fresh and your customers engaged.
- Maximizes your budget with the ability to remove your current customers from your mailing.
Do It Yourself Programs
With EDDM® Retail
Interested in using the Post Office’s Every Door Direct Mail Retail® service? We offer two solutions to assist you in achieving your goals. Our EDDM® Print Only service is for businesses that want send direct mail and take advantage of our low printing rates, but manage the rest of the process themselves. If you prefer to have less off your plate you can utilize our EDDM® Ready-to-Go™ services where we do the heavy lifting of printing, selecting the carrier routes, bundling your pieces, and filling out the USPS paperwork. You simply drop the pieces off at the postoffice when you’re ready to mail.
Testimonials from Our Restaurant Customers
I have been sending our direct mail every week using Mail Shark for the past 40 weeks straight. Their annual mailing program is by far the best marketing program out there. On top of that their customer service and support team is excellent to work with. I always recommend them to anyone for print or mailing.
The staff at Mail Shark is nothing but professional. Kevin, Liz in the art department, everybody has been extremely helpful. And we plan on using Mail Shark for years to come. We also get a lot of secondary printing done from them. They are very fast, very efficient, very convenient. It’s an all around great experience with them.
If you are looking for the most bang for your buck, I recommend Mail Shark. When starting a new business, marketing is king. We chose a handful of different advertising methods. Mail Shark was a favorite. These folks are very detail-oriented and proved to be helpful as they guided us through setting up and executing our direct mail campaigns. We are happy with the overall design of our mailers, the professionalism of this company, and the rate of return on our investment.
I started using Mail Shark in January 2016 and at that point my store had reached $30,000 in sales only a couple times in the 19 years I had owned it. Since that time there has been only one time that I have not hit $30,000 and now I am hitting $40,000 at times and am always over $35,000. If anything, we have cut back on our other marketing a bit and are still growing considerably. I’d have a hard time saying that Mail Shark isn’t a big part of the increase in my sales. I now alternate between tri-fold menus and postcards. If you want a great return, do their scratch-off or peel-a-deal and make all cards a winner with a side item or small pizza.
Mail Shark allows me to focus on what I do best, operating my pizzeria and looking for new opportunities to add more stores. I used to spend hours each week trying to figure out my marketing plan. Now with Mail Shark’s turnkey mailing programs, I can be comfortable knowing that I have a steady diet of great marketing that I do not have to be hands on with every week.
I own a pizzeria and I have done tons of marketing with tons of different companies. I have always been disappointed by the results. So, when I first tried Mail Shark, I was skeptical and signed up for 1 mailing. As soon as my menus hit the mailboxes, I knew it. The phones were ringing, and the staff was busy! Customers were coming in to let me know that they received the menu in their mailbox and they were loving it. So, I signed up for the box toppers and the same success happened again. Not only are the products of great quality, but the team behind Mail Shark is awesome, from sales to design to shipping. I have dropped all other marketing support I have used so far, and I am on board 100% with Mail Shark. Thank you for your professionalism and for helping businesses like mine reach out efficiently to their customers. Money well spent!
Our Plastic Postcards have a variety of appealing features that help you stand out in the mailbox and maximize your marketing investment. Here are the highlights:
Mail Shark is a full-service print and direct mail company specializing in helping restaurants increase their sales by increasing their covers. We approach your direct mail marketing with integrity, honesty & transparency while at the same time providing you with world class customer service.
We’ll consult with you on your goals, help you choose the right mailing strategy and products, create your mail pieces & execute your campaigns. Not to mention, we make direct mail affordable by giving you the flexibility to spread out your mailings and payments on a weekly basis. Our approach will make it easier for you to manage your budget and the daily operations of your restaurant.Meet Our Team
We’ve covered the types of restaurant mailers we offer and our strategy for increasing your sales. But how do we put this into action? Select a number to view a snapshot of our process.
We start by pairing you with a dedicated account manager who will get to know you and your marketing goals. Once they understand what you want to accomplish, your account manager will determine which type of mailing is best for you and get you the perfect list.
After they’ve gathered the necessary ingredients, your account manager will work with you to choose the right mailing strategy. They’ll balance reach (the number of people you target with your message) and frequency (the number of times you touch each person with your message) to make sure you’re touching the right people the right number of times. The perfect blend of reach and frequency is the best way to maximize your direct mail investment.
Choosing the right products is essential to any successful direct mail campaign. We’ll work with you to ensure you have the most effective pieces for your marketing message. Whether you’re looking for restaurant postcards and direct mail menus or box toppers and restaurant brochures, we’ve got attention-grabbing products your prospects won’t be able to ignore.
The design and language on your direct mail pieces are key to a successful campaign. Our team of graphic designers know how to create professional, eye-catching pieces that get results. Plus, we’ll provide a strategic coupon analysis to ensure you’re offering your best deals to maximize your results.
Once you’re happy with your design, our production team will take care of printing, cutting, folding, and addressing your direct mail pieces. Then, USPS employees at our in-house post office will verify your pieces to ensure you’re getting the maximum number of postage discounts. Finally, your pieces leave our facility and head to their destinations.
After your pieces are delivered, we’ll help you assess the effectiveness of your direct mail. We do this by getting you a unique call tracking number that’s printed on all your pieces. In addition to tying your results back to your campaigns, call tracking helps you find which of your ads are most effective. It also gives you a glimpse into your sales process so you can pinpoint areas for improvement.