If you’re like most business owners, you probably don’t have lots of cash on hand or the time to plan and execute marketing campaigns week after week. Let alone for an entire year. Our owner stumbled upon this problem a decade ago, and both The Weekly Mailing Strategy™ and The Annual Mailing Program™ were born.
The Weekly Mailing Strategy™was developed to make direct mail as affordable and stress-free as possible for business owners who spend most of their time running their businesses. It works by taking the total number of mail pieces, as well as the total cost of your campaign, and spreading them out evenly over a period of up to 8 weeks. Each week your pieces are mailed out, you make a small weekly payment. Pretty simple.
Choose a ProductExample: Oversized Postcard (5.5″ × 10.5″)
Choose A Mailing AreaThis determines your quantity. (Example: 5,000 Addresses)
Choose A ScheduleNumber of weeks to mail & pay over. (Example: 8 Weeks)
Example Weekly Mailing
Based on the example above, we would take the total cost and quantity of your mailing and divide it evenly over an 8-week period. This means we’d mail 625 postcards per week and bill you $266 per week for 8 weeks. After 8 weeks of mailing, all 5,000 addresses have received your postcard. Keep in mind, you can choose any direct mail product, quantity, and mailing schedule you want.Oversized Postcards Quantity: 5,000 Mailing Weeks: 8
Month 1 Week 1: Mail 625 Postcards to Area & Pay $266 Week 2: Mail 625 Postcards to Area & Pay $266 Week 3: Mail 625 Postcards to Area & Pay $266 Week 4: Mail 625 Postcards to Area & Pay $266 Month 2 Week 5: Mail 625 Postcards to Area & Pay $266 Week 6: Mail 625 Postcards to Area & Pay $266 Week 7: Mail 625 Postcards to Area & Pay $266 Week 8: Mail 625 Postcards to Area & Pay $266View The Annual Mailing Program™ »
The Annual Mailing Program™works by applying our Weekly Mailing Strategy™ to multiple mailings throughout the year, allowing you to target your prospects each and every week with a variety of unique direct mail pieces. This program is also 100% customizable: you pick the number of campaigns, the pieces, the quantities, and the mailing schedules that fit your budget and mailing area. Best of all, we apply our deepest discounts for clients who use the annual program, so you pay the absolute lowest price for your direct mail.
Example Annual Mailing Program™
A business with a budget of $254 a week could choose the following mix of campaigns, products, mailing areas, quantities, and mailing weeks. To determine the weekly payment, we would take the total cost for all 6 campaigns and divide it evenly over 52 weeks. We’d then spread each 5,000-piece campaign over 2 months. At the end of the year, all 5,000 addresses would receive 6 different mailers.Campaign 1 Oversized Postcards Quantity: 5,000 Mailing Weeks: 8
January Week 1: Mail 625 & Pay $254 Week 2: Mail 625 & Pay $254 Week 3: Mail 625 & Pay $254 Week 4: Mail 625 & Pay $254 February Week 5: Mail 625 & Pay $254 Week 6: Mail 625 & Pay $254 Week 7: Mail 625 & Pay $254 Week 8: Mail 625 & Pay $254Campaign 2 Medium Plastic Postcards Quantity: 5,000 Mailing Weeks: 9 March Week 9: Mail 556 & Pay $254 Week 10: Mail 556 & Pay $254 Week 11: Mail 556 & Pay $254 Week 12: Mail 556 & Pay $254 April Week 13: Mail 556 & Pay $254 Week 14: Mail 556 & Pay $254 Week 15: Mail 556 & Pay $254 Week 16: Mail 556 & Pay $254 Week 17: Mail 556 & Pay $254Campaign 3 Jumbo Postcards Quantity: 5,000 Mailing Weeks: 9 May Week 18: Mail 556 & Pay $254 Week 19: Mail 556 & Pay $254 Week 20: Mail 556 & Pay $254 Week 21: Mail 556 & Pay $254 June Week 22: Mail 556 & Pay $254 Week 23: Mail 556 & Pay $254 Week 24: Mail 556 & Pay $254 Week 25: Mail 556 & Pay $254 Week 26: Mail 556 & Pay $254Campaign 4 Original Postcard Magnets Quantity: 5,000 Mailing Weeks: 8 July Week 27: Mail 625 & Pay $254 Week 28: Mail 625 & Pay $254 Week 29: Mail 625 & Pay $254 Week 30: Mail 625 & Pay $254 August Week 31: Mail 625 & Pay $254 Week 32: Mail 625 & Pay $254 Week 33: Mail 625 & Pay $254 Week 34: Mail 625 & Pay $254Campaign 5 Oversized Postcards Quantity: 5,000 Mailing Weeks: 9 September Week 35: Mail 556 & Pay $254 Week 36: Mail 556 & Pay $254 Week 37: Mail 556 & Pay $254 Week 38: Mail 556 & Pay $254 October Week 39: Mail 556 & Pay $254 Week 40: Mail 556 & Pay $254 Week 41: Mail 556 & Pay $254 Week 42: Mail 556 & Pay $254 Week 43: Mail 556 & Pay $254Campaign 6 Oversized Scratch-Offs Quantity: 5,000 Mailing Weeks: 9 November Week 44: Mail 556 & Pay $254 Week 45: Mail 556 & Pay $254 Week 46: Mail 556 & Pay $254 Week 47: Mail 556 & Pay $254 December Week 48: Mail 556 & Pay $254 Week 49: Mail 556 & Pay $254 Week 50: Mail 556 & Pay $254 Week 51: Mail 556 & Pay $254 Week 52: Mail 556 & Pay $254
Additional Quantity Price Options
Mail 5,000/Campaign Mail 10,000/Campaign Mail 15,000/Campaign Mail 20,000/Campaign $254/Week $430/Week $617/Week $790/Week« View The Weekly Mailing Strategy™
Benefits of Weekly Mailing
- No Money Down We finance the cost of your mailing area analysis, mailing list, artwork, printing, postal sorting, and delivery. You don’t pay a dime until we pay the post office for your first week’s mailing.
- Steady, More Manageable Returns By spreading your mailings out over several weeks, you can rely on a steadier, more predictable return over time, instead of a rush of new business all at once.
- Affordable Weekly Payments Splitting your direct mail costs into small, weekly payments makes it easier to fit into your weekly budget. This is invaluable for businesses that run on a week-to-week basis.
- Fits Any Budget We work with you to pick the right piece, mailing area, quantity, and mailing schedule to get you the best results without going over your budget.
Benefits of the Annual Program
- Our Lowest Pricing We apply our deepest discounts for customers using the annual program, so you pay the absolute lowest amount possible for your direct mail.
- Consistent, Effortless Marketing Busy? No problem. We’ll handle the marketing and you’ll have fresh, relevant advertising hitting your target audience every single week of the year.
- Flexibility You can change the products, update pricing and promotions, or adjust quantities and mailing areas with each mailing.
- Frequency By mailing on a weekly basis all year, you’ll hit the same groups of people 6 times, increasing the likelihood that they’ll purchase and enhancing their lifetime value.
Our Strategy Works
After posting our worst annual growth of any non-recession year since we opened for business, we signed up for Mail Shark’s Weekly Mailing Program. It had taken several months and two to three mailing cycles before we started to see a return. Then, literally overnight, we experienced a 20% jump in gross revenue. Once the flood of calls began, it was our job to keep the customers coming back. However, it was the Weekly Mailing Program that was directly responsible for the overwhelming majority of first-time callers. Our growth continued through 2016, our second year using Mail Shark, with our revenue increasing by six figures. We are now in our third year using the program, and we have decided to make it a part of our business model.
We at Elite Motors are thrilled with the results from Mail Shark and would highly recommend their services for EVERY business to use! The best part is that not only are they helping promote your business, but they make it as easy and affordable as possible. When we were researching companies to do our mailers, we went with Mail Shark because you get to set up the mailers weekly so that you can easily see the progress and you can cancel if you don't see any turnout from it. Once we started the campaign, the designers were great in setting up the mailer EXACTLY how we wanted it and they had no issues or complaints with all that we demanded of them. They made sure we were comfortable with what we were getting, and they make sure during the campaign that we were getting results and that we were happy with their services. Our campaign with them has been a huge success and helped put our business on the map!
We have been using Mail Shark exclusively for direct mail for many years now. Throughout this time, we have grown our AUV’s double digits each and every year. A core, consistent advertising program is the backbone to strong operations and customer satisfaction. Mail Shark has been a solid “backbone” and has helped us grow our AUV’s which has also helped us attract new franchisees and grow our brand even further.
Mail Shark has been great to work with to help drive car count into our bays. We primarily use their jumbo postcard piece that has a scratch-off feature to engage customers. Their design team is very skilled and quick to make updates. The mail-route based distribution allows us to target specific customers which maximizes our ROI.
We have used Mail Shark for the past 3 years for our two pizza shops and it has definitely helped our sales increase and get our name out! We do mailings every week and we can always tell when menus (or magnets, or postcards) hit the homes! The staff is always very professional and helpful, doing whatever possible to make sure we are satisfied. I would suggest to anyone looking to increase sales to try Mail Shark for a year…you will be very happy you did!
I would highly recommend Mail Shark to any business owner who is looking to grow their business... [They] looked too good to be true with the weekly payments. That was the deciding factor for me. I recently bought a small restaurant and being able to have the mailing go out weekly and being able to pay weekly made all the difference to me. I was thrilled with their art and graphic departments. I have never given 5 stars to anyone until now. I will be using them again in the future.
FAQs for Weekly and Annual Programs
- How do the payments work?
You pay no money down or up front. No matter what program you choose, your first payment is due the week before delivery of your mailers, when postage is paid. Your weekly payment is the total cost of your direct mail campaign divided by the number of weeks of mailings.
Weekly Mailing = total cost/# of weeks, due weekly over # of weeks
Annual Mailing = total cost/52 weeks, due weekly over 52 weeks
- Are there any additional fees for artwork, taxes, postage, etc.?
No. Our prices are all-inclusive and include custom design work, the mailing list, printing, mailing services, postage, and taxes. There are no hidden fees.
- Can I end my annual mailing program prior to its completion?
Yes. The annual program is designed for consistency and results, not to lock you into additional mailings.
We have two pricing structures: our annual weekly mailing pricing, and our open rates. Our annual pricing is a reduced pricing structure you receive when you sign up for an annual program. Our open rate pricing is what you’d pay if you chose to mail any quantity of pieces not associated with an annual program.
If you choose to end your contract prior to its completion, you will only be charged for the pieces we have printed and mailed for you to date. You will be charged the difference between the annual pricing and the open rate pricing. This isn’t a penalty; you are simply paying the same rate you would have paid if you had chosen to do those mailings as open rate rather than annual. After you pay the difference, your contract is canceled with no further obligation.
- What if I want to mail everything at one time?
You can always mail a campaign over a one week period. You would just owe one payment for the campaign since there are no additional weeks to spread your payments over.
- Can I mail my pieces over more than 8 weeks?
Yes. You can spread the cost of your mailings out over a period of up to 10 weeks without paying anything up front. However, for campaigns that run more than 10 weeks, we ask that you pay the cost of the printing up front. Your weekly payments would then be determined by dividing the remainder of the cost by the number of weeks you’re mailing over.
Ready to Grow Your Business?
Fill out the form to receive a no-obligation quote and media kit including pricing and samples of each of our products.
What Happens Next?
We'll call you within 1 business day to discuss how our strategy can benefit your business. We'll also get your address so we can send your media kit and print samples.