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FAQs

How much does it cost?

The cost of your mailing/s is driven by many factors including quantity, product selection, type of mailing, etc. Simply contact us for a no-nonsense transparent quote. The all-inclusive price we provide you with includes everything you need from start to finish;

A custom design, mailing list, all printing costs, postage and delivery to the USPS. There are never any additional costs taxes or hidden fees.

Why Is Your Annual Program So Effective?

Our annual program is extremely effective for a number of reasons.

• Our Annual program provides you with the ability to consistently market your business all year long without any gaps in your marketing. Consistency is one of the keys to a successful marketing plan.
• The Annual program creates the perfect blend of Frequency & Reach.
  • Frequency is the number of times you target those prospects with your message & Reach is the total number of people exposed to your marketing message.
  • Reach without Frequency = Wasted Money
  • Take a deeper look at frequency & reach
• The use of a variety of different products to target prospects ensures your marketing doesn’t get stale.

Do I have to do an annual program?

Absolutely not. You can pick and choose the number of mailings you want do, whether that is 1 or 12.

Over how many weeks can I spread my mailings and payments?

You can spread your mailings and payments over up to 10 weeks. If that doesn’t meet your goals, there are other options. Simply give us a call to discuss.

Can I change my Annual Program as I go?

Although our Annual Program is strategically pre-planned, one of its key benefits is that it is not set in stone. Whenever a direct mail marketing campaign is scheduled, you have complete control over changing as much as necessary, including your design and ad copy, mailing area, quantities, etc.

What if I need to stop the Annual Program?

The purpose of our Annual Program is to give you the ability to consistently market your business every week of the year. It is not designed to lock you into future mailings. Therefore, there is an easy and fair way to stop your mailings for any reason.

When you sign up for an Annual Program, consisting of 5 or more mailings during a calendar year, we provide you a discounted rate below our standard pricing equal to one penny per piece.

In the event you need to end your Annual Program prior to its completion, you are simply required to pay back the one penny per piece discount on all of the pieces you have mailed.

This isn’t a cancellation fee; it is merely the cost you would have paid based on our standard pricing, had you not been on the Annual Program.

Additionally, in the event that you end your Annual Program in the middle of a mailing and have remaining printed and addressed direct mail pieces on our shelf that have not been sent out, you simply pay us for the cost of the printing and addressing of those remaining pieces and not postage.

How can I track my response rates and ROI (Return On Investment)?

There are two methods that should be used in conjunction with each other to track your home services business direct mail response rates: Matchback reporting and call tracking.

Matchback reports:  

Every time a new customer contacts you to schedule an appointment you will be acquiring their physical address.

A matchback report compares these new customer addresses to the mailing list of recipients that were targeted with your direct mail marketing. This comparison gives you a transparent picture of how many new customers you acquired from your direct mail marketing.

However, one blind spot of matchback reporting is that it only shows the prospects you have converted into a new customer. It does not provide visibility to the number of prospects that have responded to your direct mail marketing but did not convert into a customer.

This is a critical differentiation. If you have 50 people call from your direct mail piece, however, only 10 of them turn in to new customers, it will skew the analysis of your response rates and may appear that your marketing isn’t working as well as it is.

It’s also critical that you understand why a prospect calls but does not convert into an appointment. It could be quite a few reasons, such as poor customer service, scheduling issues, etc. Whatever the case may be, it is critical that you understand these reasons in order to be able to not only properly analyze the performance of your direct mail marketing but also to identify and address the reasons why these prospects did not convert. This brings us to the second method of tracking response rates: call tracking.

Call Tracking:

Call tracking works by utilizing a unique phone number that is only used on your direct mail marketing. Mail Shark can help acquire a call tracking number. Anyone who calls from this unique call tracking number is documented, and the call is recorded.

This provides another layer of tracking and allows you to listen to these calls as well for training and tracking purposes.

That said, one blind spot of call tracking is that any prospect who goes to Google or to your website and calls from the number on your website will not show up on your call tracking. Thus, call tracking is not 100% perfect but does provide an extra layer of tracking.

Do you use the USPS EDDM program?

For our full-service mailings that we design, print and mail for you, we DO NOT use the USPS EDDM BMEU program.

We put a physical address on each direct mail piece that is sent out, unlike the USPS EDDM BMEU program that uses a generic address on each piece.

The biggest benefit of addressing each mailer is that it gives us the flexibility to remove certain types of addresses that you are not going to want to target, such as apartments, college addresses or trailers, etc.

This is not an option with the USPS EDDM BMEU program.

We do offer printed material that can be used for the USPS EDDM Retail program, where you physically take the mailers to the post office yourself. However, the case is the same with this EDDM option and you are unable to remove any unwanted types of residential addresses.

Can I remove my current customers from my mailing?

Yes, you absolutely can remove your current customers from your mailing.  It is entirely up to you. All we will need from you is your complete database of customers in an Excel or CSV format, separated by address, city, state, and zip.

How Do I Choose the Best Areas to Target?

In most cases, we start by plotting your current customers on a map in order to identify where your current customer base is coming from. We can then leverage that data along with key demographics to strategically select current or new areas to target.

The best place to start is by contacting us and consulting with one of our Direct Mail experts to determine which strategy is right for your business. Our team of direct mail experts will simplify and help guide you through this process.

Will you help me design my mailer?

Yes, we absolutely will and as a matter of fact, a custom design is included with every order.

Why is Mail Shark the Best Direct Mail Partner for My Business?

The most important characteristic you should look for in a direct mail partner is Trust. We are extremely proud to say that for over a decade working with 1000’s of businesses just like yours, we have built a reputation as the most trusted industry resource for direct mail.

We pride ourselves on going the extra mile and always doing the right thing, even when no one is looking. We believe in transparency, accountability and do what we say we will do every single time for our clients.