Neighborhood Weekly Direct Mail
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Neighborhood Weekly Direct Mail
The Perfect Solution to Acquire More Customers for Your Roofing Business
Our Neighborhood Weekly Direct Mailings are different than our Rooftop Aerial Imagery Weekly Direct Mailings. While our Rooftop Aerial Imagery Weekly Direct Mail strategy targets homes with known rooftop damage, our Neighborhood Weekly Direct Mailings are designed to strengthen your brand presence across entire neighborhoods, making sure every homeowner in those neighborhoods knows your name for all their exterior needs. They’re ideal for promoting services like, Windows, Gutters, Siding, Doors, Decks and more.
By consistently and strategically reaching the best neighborhoods in your service area, you’ll stay top-of-mind for everyday exterior projects and when storm damage hits or the time comes that a homeowner needs a new roof, they’ll you’ll already be the trusted name they think of first.
How It Works:
There is No Money Up Front. Whether you are targeting new customers, current customers or both, we take your total quantity of direct mail pieces and spread your mailing/s and the cost of the mailing/s out evenly over the number weeks that you choose to mail.
Here’s an example:
Product Selected Oversized Postcard |
Quantity Mailed 2,000 Different Addresses |
Mail & Payment weeks 8 Weeks |
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5,000 Postcards ÷ 8 Weeks = 625 Postcards Mailed & Paid For Each Week
Week 1 Mail 625 and Pay $344 Week 2 Mail 625 and Pay $344 Week 3 Mail 625 and Pay $344 Week 4 Mail 625 and Pay $344
Week 5 Mail 625 and Pay $344 Week 6 Mail 625 and Pay $344 Week 7 Mail 625 and Pay $344 Week 8 Mail 625 and Pay $344 |
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THE ANNUAL MAILING PROGRAM
- Put Your Marketing on A Calendar
- Consistently Market Your Roofing Business Every Week of the Year
Here’s how it works:
- Plan Ahead – We map your marketing on a calendar, pre-planning multiple direct mail campaigns across the year.
- Execute Weekly – Each campaign is mailed out weekly based on the schedule you choose.
- Pay Weekly – Instead of one large bill, the total cost is divided into low, predictable weekly payments over the week you choose to mail.
Why it works:
- Plan once & stay consistent all year
- Boost response rates
- Control cash flow with weekly payments
- Eliminate last-minute scrambling
- Build long-term brand recognition
Example: The Bi-Monthly Annual Plan
Six different direct mail campaigns run consecutively throughout the year. Each campaign is mailed weekly over a two-month period, with a variety of direct mail pieces you choose. The total cost is spread evenly across 52 weeks — giving you one low weekly payment.
Please note: this is just an example. Your plan can be fully customized based on the pieces and number of weeks you want to mail. For instance, many of our clients choose to mail monthly.
| Mailing Number | Product Mailed | Quantity Mailed OR Prospects Targeted | # Of Mailing Weeks | Quantity Mailed Weekly | Weekly Cost |
|---|---|---|---|---|---|
| #1 | Oversized Postcard | 5,000 | 8 | 625 | Only $332 |
| #2 | Jumbo Postcard | 5,000 | 9 | 556 | Only $332 |
| #3 | Oversized Postcard | 5,000 | 9 | 556 | Only $332 |
| #4 | Medium Plastic Postcard | 5,000 | 8 | 625 | Only $332 |
| #5 | Oversized Postcard | 5,000 | 9 | 556 | Only $332 |
| #6 | Postcard Magnets | 5,000 | 9 | 556 | Only $332 |
| Totals | — | 30,000 | 52 | — | — |
Your Annual Marketing Calendar
Getting Started is Easy:
- We work closely with you to determine the most viable areas and prospects to target.
- You determine the number of mailings to send out.
- We help you select the best direct mail product/s to use.
- We take the total cost of your mailing/s and spread your payments evenly over the total number of weeks being mailed.
- We put your marketing on a calendar and execute your plan.
Example Vehicle List
