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  • Direct Mail for Appliance Stores

    Whether you’re trying to sell more of a specific appliance, want to tell consumers about an incredible sale or would like to encourage individuals to stop by during a blowout event, you need to get the word out consistently and economically. Direct mail can go where you and your team can’t: to your potential customers’ homes. By sending brochures, flyers, and...

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  • Direct Mail for Jewelry Stores

    Jewelers across the nation are facing the same goal: to encourage more people to become loyal, long-term customers. This objective can be met in many ways, including through proven marketing techniques such as direct mail. Direct mail is not a novel concept. It has been used successfully by other jewelers. Unfortunately, many stores do not know how to map out a...

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  • How to Track & Measure Direct Mail Campaigns – Dental

    If you're not sure how to accurately measure response rates or you're tired of wondering what the ROI on your direct mail is, this guide is for you. You'll learn how to set up reliable tracking methods, determine your success metrics, record the results of your campaign, and compare your performance against your goals.

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  • How to Track & Measure Direct Mail Campaigns

    If you're not sure how to accurately measure response rates or you're tired of wondering what the ROI on your direct mail is, this guide is for you. You'll learn how to set up reliable tracking methods, determine your success metrics, record the results of your campaign, and compare your performance against your goals.

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  • How to Make Your Postcard Advertising Pop

    Direct mail comes in many forms, from brochures and catalogs to letters and restaurant menus. But one of the most effective (and affordable) direct mail strategies is the postcard. Let’s take a look at some of the latest stats on direct mail strategies and some ideas you can use to improve your postcard advertising.

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  • The Most Important Concept in Direct Mail Marketing: WIIFM

    Are you telling prospects and customers what’s in it for them if they choose your business? Let’s explore how to emphasize benefits over features in your marketing.

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