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  • How To Track Your Dental Practice’s Direct Mail Results

    Being able to quickly and accurately track and evaluate the results of your dental practice’s direct mail marketing campaigns is critical to ensuring your marketing dollars are being spent as effectively as possible. In this article, we will review and evaluate the two methods available to track your dental practice’s direct mail results: call tracking and match back reporting. Call…

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  • When Can Your Google Rating Hurt Your Practice?

    It’s clear in today’s competitive market just how important your online reputation and ratings from review sites such as Google are to attracting new patients. However, what isn’t as transparent, is at what rating prospective patients will be deterred from considering your practice. To find out, we asked 5,841 consumers the following question: Based On A Google Rating System Of…

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  • How Important is Your Auto Repair Shops Website to Attracting New Customers?

    It seems like a pretty captain obvious statement that in 2023 it’s important for your auto repair shop to have a great website that looks professional and has authoritative content, or is it? Furthermore, would consumers trust your auto repair shop, if you did not have a traditional website and instead used social platforms like Facebook and  Instagram to connect…

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  • How to Use Direct Mail at Each Stage of the Buyer’s Journey

    Want to learn how to add direct mail to your marketing strategy? Let's take a look at each stage of the buyer's journey and see how mail fits into each.

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  • Mail Shark Celebrates 10 Years in Business

    When Brian Johnson started selling direct mail from the basement of his home in 2008, he couldn’t have foreseen the level of success his company would achieve – or the rate at which they would achieve it. Over the past decade, they’ve served over 6,000 clients, printed over 350 million mail pieces, and have made the Inc. 5000 list of…

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  • How Your HVAC Website Influences Your Customers

    How much does having a professional looking website design and content influence consumers to use your HVAC company? It seems quite logical that having an exceptional looking website with authoritative content is paramount to the success of your HVAC businesses being able to attract and convert prospects into new customers. However, in today’s digital landscape, how necessary is having a…

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