THE PERFECT SOLUTION TO ACQUIRE NEW PATIENTS & GROW YOUR PRACTICE
Our Weekly Direct Mail strategy gives you the flexibility to customize the exact mailing and payment schedule that aligns with your practice’s goals and budget.
How It Works:
There is No Money Up Front. We take your total quantity of direct mail pieces and spread your mailings and the cost of the mailings out evenly over a number of weeks that you choose to mail.
Here’s an example below:
5,000 Different Addresses
5,000 Postcards ÷ 8 Weeks = 625 Postcards Mailed & Paid For Each Week
Week 1 Mail 625 and Pay $288
Week 2 Mail 625 and Pay $288
Week 3 Mail 625 and Pay $288
Week 4 Mail 625 and Pay $288
Week 5 Mail 625 and Pay $288
Week 6 Mail 625 and Pay $288
Week 7 Mail 625 and Pay $288
Week 8 Mail 625 and Pay $288
The Annual Mailing Program
Put your marketing on a calendar + Consistently market every week of the year
Our Annual Program delivers affordable and consistent direct mail marketing, targeting new prospective patients for your practice every week of the year. This is accomplished by putting your marketing on a calendar and pre-planning multiple different direct mail campaigns throughout the entire year.
We then execute each mailing using our weekly mailing strategy, sending out each direct mail campaign on a weekly basis, allowing you to pay for your mailings on a weekly basis instead of all at once.
This strategic planning creates accountability, increases response rates, and ensures your marketing stays on budget and on track no matter how busy you get running your practice.
Here’s an example below:
In the illustration below, we highlight our popular Bi-Monthly Annual Mailing Plan. This Bi-Monthly Plan consist of 6 different direct mail campaigns sent out consecutively over the course of a year.
Each campaign is sent out on a weekly basis over each two-month period. You will also notice a variety of different direct mail pieces being used. This is always selected by you. The total cost of all mailings is then divided evenly over the 52 week annual period to give you one low weekly payment.
Your Annual Marketing CalendarMailing #1 - Oversized PostcardJanuaryWeek 1 Mail 625 and Pay $280Week 2 Mail 625 and Pay $280Week 3 Mail 625 and Pay $280Week 4 Mail 625 and Pay $280FebruaryWeek 5 Mail 625 and Pay $280Week 6 Mail 625 and Pay $280Week 7 Mail 625 and Pay $280Week 8 Mail 625 and Pay $280Mailing #2 - Jumbo PostcardMarchWeek 1 Mail 556 and Pay $280Week 2 Mail 556 and Pay $280Week 3 Mail 556 and Pay $280Week 4 Mail 556 and Pay $280AprilWeek 5 Mail 556 and Pay $280Week 6 Mail 556 and Pay $280Week 7 Mail 556 and Pay $280Week 8 Mail 556 and Pay $280Week 9 Mail 556 and Pay $280Mailing #3 - Oversized PostcardMayWeek 1 Mail 556 and Pay $280Week 2 Mail 556 and Pay $280Week 3 Mail 556 and Pay $280Week 4 Mail 556 and Pay $280JuneWeek 5 Mail 556 and Pay $280Week 6 Mail 556 and Pay $280Week 7 Mail 556 and Pay $280Week 8 Mail 556 and Pay $280Week 9 Mail 556 and Pay $280Mailing #4 - Plastic PostcardJulyWeek 1 Mail 625 and Pay $280Week 2 Mail 625 and Pay $280Week 3 Mail 625 and Pay $280Week 4 Mail 625 and Pay $280AugustWeek 5 Mail 625 and Pay $280Week 6 Mail 625 and Pay $280Week 7 Mail 625 and Pay $280Week 8 Mail 625 and Pay $280Mailing #5 - Oversized PostcardSeptemberWeek 1 Mail 556 and Pay $280Week 2 Mail 556 and Pay $280Week 3 Mail 556 and Pay $280Week 4 Mail 556 and Pay $280OctoberWeek 5 Mail 556 and Pay $280Week 6 Mail 556 and Pay $280Week 7 Mail 556 and Pay $280Week 8 Mail 556 and Pay $280Week 9 Mail 556 and Pay $280Mailing #6 - Magnet PostcardNovemberWeek 1 Mail 556 and Pay $280Week 2 Mail 556 and Pay $280Week 3 Mail 556 and Pay $280Week 4 Mail 556 and Pay $280DecemberWeek 5 Mail 556 and Pay $280Week 6 Mail 556 and Pay $280Week 7 Mail 556 and Pay $280Week 8 Mail 556 and Pay $280Week 9 Mail 556 and Pay $280
Getting Started Is Easy:
- We work closely with you to determine the most viable areas to target new prospective patients.
- You determine the number of mailings to send out.
- We help you select the best direct mail product/s to use.
- We take the total cost of your mailing/s and spread your payments evenly over the total number of weeks being mailed.
- We put your marketing on a calendar and execute your plan.
- How much does it cost?
The cost of your mailing/s is driven by many factors including quantity, product selection, type of mailing, etc. Simply contact us for a no-nonsense transparent quote. The all-inclusive price we provide you with includes everything you need from start to finish;
A custom design, mailing list, all printing costs, postage and delivery to the USPS. There are never any additional costs taxes or hidden fees.
- What if I need to stop the Annual Program?
Our Annual Program allows you to market your shop every week of the year consistently and does not lock you into additional mailings. Therefore, there is an easy and fair way to stop your mailings for any reason.
When you sign up for an Annual Program, consisting of 5 or more mailings during a calendar year, we provide you a discounted rate below our standard pricing equal to one penny per piece.
In the event you need to end your Annual Program prior to its completion, you are simply required to pay back the one penny per piece discount on all of the pieces you have mailed.
This isn’t a cancellation fee; it is merely the cost you would have paid based on our standard pricing, had you not been on the Annual Program.
Additionally, in the event that you end your Annual Program in the middle of a mailing and have remaining printed and addressed direct mail pieces on our shelf that have not been sent out, you simply pay us for the cost of the printing and addressing of those remaining pieces and not postage.
- Do I have to do an annual program?
Absolutely not. Our Annual program is our most popular for all of the reasons stated above. However, you are always in control and able to choose the number of mailings that are the best for for your restaurant, whether that is 1 or 12.
- Do you use the USPS EDDM program?
For our full-service mailings that we design, print and mail for your practice, we DO NOT use the USPS EDDM BMEU program.
We put a physical address on each direct mail piece that is sent out, unlike the USPS EDDM BMEU program that uses a generic address on each piece. The benefit of addressing each mailer is that it gives us the flexibility to remove certain types of unwanted addresses as well as the ability to suppress your current patient database from your mailers which you cannot do with the USPS EDDM BMEU program.
However, we do offer printed material that can be used for the USPS EDDM Retail program, where you physically take the mailers to the post office yourself.
- What type of return can I expect?
To answer this question, we have put together a comprehensive guide to dental direct mail ROI.
- How can I track my response rates?
There is no one perfect solution to track your direct mail response rates. However, there are two methods that should be used in conjunction with each other to track your dental direct mail response rates: match back reports and call tracking.
A matchback report compares the new patients you acquire to the mailing list of recipients that were targeted with your direct mail marketing. This gives you a transparent picture of how many new patients you acquired that received your direct mail marketing.
However, one blind spot of matchback reporting is that it only shows the prospects you have converted into new patients. It does not provide visibility to the number of prospects that have responded to your direct mail marketing but did not convert into a patient.
This is a critical differentiation. If you have 50 people call from your direct mail piece, however, only 10 of them turn in to new patients, it will skew the analysis of your response rates and may appear that your marketing isn’t working as well as it is.
It’s critical that you understand why a prospect calls but does not convert. It could be quite a few reasons, such as poor customer service, scheduling issues, insurance issues, etc. Whatever the case may be, it is critical that you understand these reasons in order to be able to not only properly analyze the performance of your direct mail marketing but also to identify and address the reasons why your prospects did not convert. This brings us to the second method of tracking response rates: call tracking.
Call tracking works by utilizing a unique phone number that is only used on your direct mail marketing. Mail Shark can help acquire a call tracking number. Anyone who calls from this unique call tracking number is documented, and the call is recorded.
This provides another layer of tracking and allows you to listen to these calls as well for training and tracking purposes.
That said, one blind spot of call tracking is that any prospect who goes to Google or to your website and calls from the number on your website will not show up on your call tracking. Thus, call tracking is not 100% perfect but does provide an extra layer of tracking.
Call tracking is very inexpensive and highly recommended to use with your direct mail marketing.
- Will you help me design my mailer?
Yes, we absolutely will and as a matter of fact, a custom design is included with every order.
- How Do I Choose the Best Areas to Target?
One thing we know, based on some of the latest dental patient research, is that prospective patients are looking for a dental office that is conveniently located to them. Therefore, it’s critical to understand how far people are willing to travel to become a patient at your practice.
Unfortunately, many marketers put all dental practices in the same bucket and suggest targeting prospects within a 1–3-mile radius from their practice. The inherent issue with this is that every practice is located in a different geographic area, with unique demographic and geographic characteristics. Therefore, each practice needs to be looked at individually based on their specific market and not some predetermined arbitrary radius.
General Dentistry Practices – Continue reading.
Pediatric, Orthodontic & Cosmetic Practices – Skip to the section below.
General Dentistry Practices typically choose to target all prospects in a specific area. This is done by identifying and mailing to everyone in a specific postal carrier route/s (further breakdown of a zip code). Targeting by carrier route allows you to target specific neighborhoods in a zip code without having to target everyone in the entire zip code. It’s also the most cost-effective solution for general dentistry practices.
Our strategy to help you select the best carrier routes is to take your current database of patients and compare and append them back to the exact carrier route that they are located within. With this data, you will be able to make a strategic fact-based decision about which areas are the most viable for you to target new prospective patients.
*As a side note, once we have your current database of patient’s addresses (not names), we can easily suppress them from your mailing to maximize your marketing spend.
If you are a new or newer practice without a large database, we will use our mapping software and key demographics along with your knowledge of your local market to help you strategically choose the best carrier routes to target.
If your practice caters to a specific demographic, and you do not wish to target everyone in a specific area, and you would rather target a specific type of customer, please continue reading the next section to learn about our targeted demographic mailings.
Pediatric, Orthodontic & Cosmetic Practices
When your practice caters to a specific audience like children, for example, a better strategy than targeting everyone in a specific area is to create an ideal customer profile and purchase a mailings list of only those prospects that meet your criteria. Mail Shark utilizes the most trusted and accurate sources for this type of consumer data available, from sources such as Epsilon, Acxiom, Compact, and more, to ensure you the highest quality and most accurate list on the market.
In summation, we recommend consulting with one of our Direct Mail experts to determine which strategy is the perfect fit for your practice/s.