Weekly Direct Mail Mail & Pay Weekly
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THE PERFECT SOLUTION TO ACQUIRE & RETAIN MORE CUSTOMERS
Our Weekly Direct Mail strategy gives you the flexibility to customize the exact mailing and payment schedule that aligns perfectly with your business’s goals and budget.
How It Works:
There is No Money Up Front. Whether you are targeting new customers, current customers or both, we take your total quantity of direct mail pieces and spread your mailing/s and the cost of the mailing/s out evenly over the number weeks that you choose to mail.
Here’s an example:
5,000 Different Addresses
5,000 Postcards ÷ 8 Weeks = 625 Postcards Mailed & Paid For Each Week
Week 1 Mail 625 and Pay $288
Week 2 Mail 625 and Pay $288
Week 3 Mail 625 and Pay $288
Week 4 Mail 625 and Pay $288
Week 5 Mail 625 and Pay $288
Week 6 Mail 625 and Pay $288
Week 7 Mail 625 and Pay $288
Week 8 Mail 625 and Pay $288
THE ANNUAL MAILING PROGRAM
- Put Your Marketing on A Calendar
- Consistently Market Throughout The Year
Our Annual Program delivers affordable and consistent direct mail marketing every week of the year or the weekly schedule you choose.
This is accomplished by putting your marketing on a calendar and pre-planning multiple different direct mail campaigns throughout the entire year.
We then execute each mailing using our weekly mailing strategy, sending out each direct mail campaign on a weekly basis, allowing you to pay for your mailings on a weekly basis instead of all at once.
This strategic planning creates accountability, increases response rates, and ensures your marketing stays on budget and on track no matter how busy you get running your business.
Here’s an example below:
In the illustration below, we highlight our popular Bi-Monthly Annual Mailing Plan. This Bi-Monthly Plan consists of 6 different direct mail campaigns sent out consecutively over the course of a year.
Each campaign is sent out on a weekly basis over each two-month period. You will also notice a variety of different direct mail pieces being used. This is always selected by you.
The total cost of all mailings is then divided evenly over the 52-week annual period to give you one low weekly payment.
Your Annual Marketing Calendar
Getting Started is Easy:
- We identify and procure the most accurate list of businesses you want to target.
- You determine the number of mailings to send out.
- We help you select the best direct mail product/s to use.
- We take the total cost of your mailing/s and spread your payments evenly over the total number of weeks being mailed.
- We put your marketing on a calendar and execute your plan.
- How do I select the businesses I want to target?
Selecting the businesses, you would like to target is done by identifying them by their SIC code. An SIC Code (Standard Industrial Classification Code) is a four-digit code that categorizes the industries that companies are in based on their business activities.
This allows you to dial in and identify only the specific types of businesses you want to target. From there, you can begin refining your search by utilizing a wide range of additional criteria. Click below to view an example that shows several selections available with an expanded view of “Employee Size Company Wide (Range)” and one example.
If you would still like to explore doing a business-to-business mailing, it is best to get in contact with one of our direct mail marketing experts to help perfectly Fine Tune Your Prospect List.
- Where do your business lists come from?
Our business data is updated every 30 days providing a highly accurate and fresh file of potential new B2B customers. Our B2B lists are Compiled from hundreds of sources including new business filings, corporate websites, telephone directories, corporate linkage information, etc. and are scrubbed to ensure accuracy and the highest deliberately.
- How much does it cost?
The cost of your mailing/s is driven by many factors including quantity being mailed, mailing list, product selection, etc. Simply contact us for a no-nonsense transparent quote. The all-inclusive price we provide you with includes everything you need from start to finish; There are never any additional costs taxes or hidden fees.
- Over how many weeks can I spread my mailings and payments?
You can spread your mailings and payments over up to 10 weeks. If that doesn’t meet your goals, there are other options. Simply give us a call to discuss.
- Can I change my Annual Program as I go?
Although our Annual Program is strategically pre-planned, one of its key benefits is that it is not set in stone. Whenever a direct mail marketing campaign is scheduled, you have complete control over changing as much as necessary, including your design and ad copy, mailing area, quantities, etc.
- What if I need to stop the Annual Program?
The purpose of our Annual Program is to give you the ability to consistently market your business every week of the year. It is not designed to lock you into future mailings. Therefore, there is an easy and fair way to stop your mailings for any reason.
When you sign up for an Annual Program, consisting of 5 or more mailings during a calendar year, we provide you a discounted rate below our standard pricing equal to one penny per piece.
In the event you need to end your Annual Program prior to its completion, you are simply required to pay back the one penny per piece discount on all of the pieces you have mailed.
This isn’t a cancellation fee; it is merely the cost you would have paid based on our standard pricing, had you not been on the Annual Program.
Additionally, in the event that you end your Annual Program in the middle of a mailing and have remaining printed and addressed direct mail pieces on our shelf that have not been sent out, you simply pay us for the cost of the printing and addressing of those remaining pieces and not postage.
- How can I track my response rates?
There are two methods that should be used in conjunction with each other to track your business direct mail response rates: Matchback reporting and call tracking.
Every time a new customer contacts you to schedule an appointment you will be acquiring their physical address.
A matchback report compares these new customer addresses to the mailing list of recipients that were targeted with your direct mail marketing. This comparison gives you a transparent picture of how many new customers you acquired from your direct mail marketing.
However, one blind spot of matchback reporting is that it only shows the prospects you have converted into a new customer. It does not provide visibility to the number of prospects that have responded to your direct mail marketing but did not convert into a customer.
This is a critical differentiation. If you have 50 people call from your direct mail piece, however, only 10 of them turn in to new customers, it will skew the analysis of your response rates and may appear that your marketing isn’t working as well as it is.
It’s also critical that you understand why a prospect calls but does not convert into an appointment. It could be quite a few reasons, such as poor customer service, scheduling issues, etc. Whatever the case may be, it is critical that you understand these reasons in order to be able to not only properly analyze the performance of your direct mail marketing but also to identify and address the reasons why these prospects did not convert. This brings us to the second method of tracking response rates: call tracking.
Call tracking works by utilizing a unique phone number that is only used on your direct mail marketing. Mail Shark can help acquire a call tracking number. Anyone who calls from this unique call tracking number is documented, and the call is recorded.
This provides another layer of tracking and allows you to listen to these calls as well for training and tracking purposes.
That said, one blind spot of call tracking is that any prospect who goes to Google or to your website and calls from the number on your website will not show up on your call tracking. Thus, call tracking is not 100% perfect but does provide an extra layer of tracking.
- Can I remove my current members from my mailing?
Yes, you absolutely can remove your current members from your mailing. All we need from you, is your complete database of members in an Excel or CSV format separated by address, city, state, zip.
- Will you help me design my mailer?
Yes, we absolutely will and as a matter of fact, a custom design is included with every order.
- Why is Mail Shark the Best Direct Mail Partner for My Business?
The most important characteristic you should look for in a direct mail partner is Trust. We are extremely proud to say that for over a decade working with 1000’s of businesses just like yours, we have built a reputation as the most trusted industry resource for direct mail.
We pride ourselves on going the extra mile and always doing the right thing, even when no one is looking. We believe in transparency, accountability and do what we say we will do every single time for our clients.