No Marketing Plan = Lost Revenue

Man looking at chalk board

Mail Shark helps business owners develop – and execute – a consistent, year-long marketing strategy for maximum profitability.

For many owners and operators, it’s a constant struggle to consistently and effectively market their business. Meanwhile, their larger counterparts have marketing teams dedicated to making this happen every day.

Large EnveloperBusiness managers often struggle with their marketing because they don’t have a consistent plan set up throughout the entire year. In addition, it’s common for operators to get poor advice from marketing companies who suggest trying their advertising method because it’s cheap.

Not all marketing concepts are proven methods that work. It’s also crucial to remember that marketing is your investment in future sales, not an investment decision that should be based solely on cost.

At first, you may think mapping out a yearly plan will be easy. However, any successful operator knows this is not the case. Business owners are experts at their craft, but often times they’re not experts at marketing. Typically, business owners will execute an advertisement and then, without fail, get too busy to think about or know what do next.

Without the consistent focus on advertising, their marketing skills and a portion of their market share gets gobbled up by those competitors who utilize consistent and effective advertising strategies.

This process can be reversed by partnering with Mail Shark, a strategic marketing company that is dedicated to helping business owners across the United States achieve their marketing goals.

Mail Shark recommends three steps to success.

  1. Identify a proven marketing strategy. It’s no secret that stand-alone direct mail is a proven form of advertising that has stood the test of time. Stand-alone direct mail connects businesses with both new and old customers. New mover campaigns target the newest potential customers in your area before they try the competition.
  2. Automate the process to achieve consistency. With those key elements in mind, business owners must next find a way to automate the process so that their marketing continues regardless of how busy they get. Once operators execute a turnkey and practically hands-free marketing strategy, they’ll be setup for success and will never be stuck without effective marketing.
  3. Track the results. Upon executing each campaign, it’s critical that operators track the results, make any necessary adjustments and repeat the process to maximize results.

Josh DavisMail Shark can create a turnkey marketing program for your business and help you automate it for long term success. Call today at 888-457-4275 or use our online form to request free print samples and information on your specific mailing area.
Josh Davis – VP of Sales