Key Takeaways
- Your customers want to hear from you throughout the year.
- Targeting your customers too frequently is a waste of resources.
- A quarterly frequency of communication is a great place to start based on the data.
Most of your revenue is likely generated from your current customers. Staying in front of these customers throughout the year is critical to maintaining customer retention rates and protecting this revenue from erosion.
However, finding the right balance of customer communications can be difficult. You want to avoid bombarding your happy customers so frequently that you become an annoyance, but you also don’t want to spend unnecessary time and waste marketing dollars on efforts that will not pay dividends.
So, what is the right frequency? We asked homeowners how often they want to hear from you.
We Asked 5,818 Homeowners The Following Question:
How often would you want to receive communication regarding special offers, news, updates, etc., from your home services provider (i.e. Heating, Air Conditioning, Electrical, Plumbing)?
Based on our findings, only about 1 of every 5 consumers wants to hear from you as often as once per month. Choosing a monthly strategy may lead to more frequent communication than is acceptable to most customers. A more acceptable frequency might be communicating with your customers every 2, 3, 4 or 6 months, with a minimum recommendation of two times per year. It takes some trial and error to find out what works best. Remember that you can always adjust up or down as you go until you find the sweet spot for your business. The key is getting started.
Download Cracking the Code Home Services Today To learn more about your customers
and to access all our latest consumer research and insights.
What else you’ll learn:
- Do consumers know what HVAC companies do?
- What offers do many HVAC companies get wrong?
- What influences your customers the most?
- Who is using coupons for your services?
- What Google rating can hurt your business?
- How often do your customers want to hear from you?
- One Proven Retention & Referral Marketing Concept.
- How much does your technician’s appearance matter?
- & Much More!