HOW OFTEN DO YOUR AUTO REPAIR SHOP’S CUSTOMERS WANT TO HEAR FROM YOU?
Most of your shop’s revenue is likely generated from your current customers. Staying in front of these customers throughout the year is paramount to retaining customers and maintaining revenue. However, finding the right balance of customer communications can be difficult. You want to avoid bombarding your happy customers so frequently that you become an annoyance, but you also don’t want to waste time and marketing dollars on efforts that will not pay dividends. So, what is the right frequency? In our latest consumer research & insight report “Cracking The Code”, we asked drivers how often they want to hear from their auto repair shop throughout the year.
How Often Would You Like To Receive Communication About Special Offers, News, Updates, Etc. From Your Auto Repair Shop Throughout The Year?
Based on our findings, only 28% (about one in every five) want to hear from you as often as once per month. Choosing a monthly strategy may lead to more frequent communication than is acceptable to most customers. A more acceptable frequency might be every two to three months, with a bare minimum recommendation of at least twice per year. It may take some trial and error to find what works best for your shop but remember that you can always make adjustments until you find the sweet spot. The key is getting started now.
Download Cracking the Code Automotive To Learn More About Your Shop’s Customers
& Access Mail Shark’s Latest Consumer Research And Insights Report.
What Else You’ll Learn:
- What Google rating can hurt your shop?
- How often do your customers want to hear from you?
- Do customers want their vehicles sanitized?
- How much can drivers afford for repairs?
- Do drivers trust auto repair shops?
- How to build trust with customers?
- Who uses coupons?
- & Much More!