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THE EDDM GUIDE FOR AUTO REPAIR SHOPS
EDDM (Every Door Direct Mail) is a program created by the United States Postal Service, which was intended to make direct mail simpler, more accessible, and more affordable for small businesses. There are two specific ways that the USPS EDDM program was designed to help make EDDM easier and more affordable:
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- Pizza Industry – Our Strategy
- Dental Industry – Our Strategy
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Auto Repair Shops & “The Bottom Feeder” Customer
I have the opportunity to speak with auto repair shop owners across the country about how direct mail can play an important role in their shop’s multi-channel marketing strategy. One statement that I consistently hear from most of these owners is, “I don’t want the bottom feeders.” Primarily, “The bottom feeders are the customers that don’t see the value in…
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How to Analyze & Test Direct Mail Campaigns
Mailing prospects the same ineffective piece can end up turning them away and costing you money. But how do you find out what is and isn't working? The answer to that question is testing. Follow this guide to learn how to analyze and test your direct mail pieces to create effective advertisements for your audience.
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