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Auto Repair Shops & “The Bottom Feeder” Customer
I have the opportunity to speak with auto repair shop owners across the country about how direct mail can play an important role in their shop’s multi-channel marketing strategy. One statement that I consistently hear from most of these owners is, “I don’t want the bottom feeders.” Primarily, “The bottom feeders are the customers that don’t see the value in…
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How to Analyze & Test Direct Mail Campaigns
Mailing prospects the same ineffective piece can end up turning them away and costing you money. But how do you find out what is and isn't working? The answer to that question is testing. Follow this guide to learn how to analyze and test your direct mail pieces to create effective advertisements for your audience.
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How to Track & Measure Direct Mail Campaigns
If you're not sure how to accurately measure response rates or you're tired of wondering what the ROI on your direct mail is, this guide is for you. You'll learn how to set up reliable tracking methods, determine your success metrics, record the results of your campaign, and compare your performance against your goals.
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