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Digital Vehicle Inspections: Your Auto Repair Shop’s Marketing Secret Weapon
Digital Vehicle Inspection (DVI) technology can add tremendous value and benefits to your shop. However, the vast majority of the general public does not understand how it can benefit them. In this article, we review DVI and the impact it can make as well as how direct mail can aid in marketing this solution to your customers and prospects.
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Auto Repair Shops & “The Bottom Feeder” Customer
I have the opportunity to speak with auto repair shop owners across the country about how direct mail can play an important role in their shop’s multi-channel marketing strategy. One statement that I consistently hear from most of these owners is, “I don’t want the bottom feeders.” Primarily, “The bottom feeders are the customers that don’t see the value in…
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Automotive Direct Mail
In the past few years, United States consumers have bought a lot of vehicles — a combination of cars, light trucks and SUVs. Whether you sell one make of vehicle or have a variety on your lot, your car dealership wants to sell as much as possible each month. To help you grab the attention of people around your community,...
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THE EDDM GUIDE FOR AUTO REPAIR SHOPS
EDDM (Every Door Direct Mail) is a program created by the United States Postal Service, which was intended to make direct mail simpler, more accessible, and more affordable for small businesses. There are two specific ways that the USPS EDDM program was designed to help make EDDM easier and more affordable:
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