Direct Mail Services
Whether you want to mail to everyone in your area, your customer database, or a list of specific car makes, models, and years, Mail Shark has the automotive direct mail expertise to help you increase your car count and customer base. We approach direct mail with integrity, honesty, and transparency, putting you in the driver’s seat when it comes to your marketing. Direct mail is the most effective way to target and acquire new customers for your auto repair shop. With more competition than ever, your marketing strategy must be dynamic, multi-faceted, and you need to target prospects from all angles with as many resources that you have at your disposal. The one medium that has proven to cut through the clutter, get your message across and ultimately increase your car count more effectively than any other marketing channel has been and continues to be strategic direct mail.
Automotive Direct Mail Products
You can choose from a variety of direct mail pieces to keep your automotive marketing fresh and engaging all year long.
Our eye-catching postcards are a popular option for auto shops looking to increase their car count. Or, you can rev up your marketing with interactive postcards that have scratch-off stickers and peel-tabs.
Direct mail isn’t just for special occasions. If you want to announce sales or send coupons to people in your area, mail is a smart choice. Whether you’re offering a reduced-cost oil change or a free warning light scan, automotive direct mail coupons help you get new customers and bring back old ones.
New mover mailings offer you a personalized marketing opportunity because you’re reaching people who are likely to respond to your offer. Use these campaigns to increase your car count and grow your shop’s sales in an impactful and affordable way.
Sending special offers to loyal customers makes them feel appreciated and gives them a reason to come back. You can send personalized postcards to your current customer database offering a free oil change if they come back by a certain date. Or, try mailing plastic postcards with loyalty punch cards and membership key tags to your rewards club members.
Our Industry Partners
Our Strategy to Grow Your Car Count: Weekly Direct Mail
If you’re like most auto shop owners, you probably don’t have the time to plan and execute marketing campaigns consistently. Our approach to direct mail solves this problem for you. It works by allowing you to spread your mailings out over several weeks for lower payments and steadier returns. We call this our Weekly Mailing Strategy™.
If you apply this strategy to multiple mailings throughout the year, you’ve got an Annual Mailing Program™ that allows you to target your prospects each and every week with a variety of unique direct mail pieces. Our Weekly Mailing Strategy™ is also 100% customizable: you pick the number of campaigns, the pieces, the quantities, and the mailing schedules that fit your budget and mailing area. Best of all, we apply our deepest discounts for auto shops on an Annual Mailing Program™, so you pay the absolute lowest price for your automotive direct mail advertising.
Get Started with Direct Mail in 3 Easy Steps
Choose a ProductExample: Oversized Postcard (5.5″ × 10.5″)
Choose A Mailing AreaThis determines your quantity. (Example: 5,000 Addresses)
Choose A ScheduleNumber of weeks to mail & pay over. (Example: 8 Weeks)
Example Weekly Mailing
Based on the example above, we would take the total cost and quantity of your mailing and divide it evenly over an 8-week period. This means we'd mail 625 postcards per week and bill you $253 per week for 8 weeks. After 8 weeks of mailing, all 5,000 addresses have received your postcard. Keep in mind, you can choose any direct mail product, quantity, and mailing schedule you want.Oversized Postcards Quantity: 5,000 Mailing Weeks: 8
Month 1 Week 1: Mail 625 Postcards to Area & Pay $253 Week 2: Mail 625 Postcards to Area & Pay $253 Week 3: Mail 625 Postcards to Area & Pay $253 Week 4: Mail 625 Postcards to Area & Pay $253 Month 2 Week 5: Mail 625 Postcards to Area & Pay $253 Week 6: Mail 625 Postcards to Area & Pay $253 Week 7: Mail 625 Postcards to Area & Pay $253 Week 8: Mail 625 Postcards to Area & Pay $253View The Annual Mailing Program™ »
Market Your Auto Shop Every Week of the Year
An auto shop with a budget of $233 a week could choose the following mix of campaigns, products, mailing areas, quantities, and mailing weeks. To determine the weekly payment, we would take the total cost for all 6 campaigns and divide it evenly over 52 weeks. We’d then spread each 5,000-piece campaign over 2 months. At the end of the year, all 5,000 addresses would receive six different mailers.Campaign 1 Oversized Postcards Quantity: 5,000 Mailing Weeks: 8
January Week 1: Mail 625 & Pay $233 Week 2: Mail 625 & Pay $233 Week 3: Mail 625 & Pay $233 Week 4: Mail 625 & Pay $233 February Week 5: Mail 625 & Pay $233 Week 6: Mail 625 & Pay $233 Week 7: Mail 625 & Pay $233 Week 8: Mail 625 & Pay $233Campaign 2 Oversized Scratch-Offs Quantity: 5,000 Mailing Weeks: 9 March Week 9: Mail 556 & Pay $233 Week 10: Mail 556 & Pay $233 Week 11: Mail 556 & Pay $233 Week 12: Mail 556 & Pay $233 April Week 13: Mail 556 & Pay $233 Week 14: Mail 556 & Pay $233 Week 15: Mail 556 & Pay $233 Week 16: Mail 556 & Pay $233 Week 17: Mail 556 & Pay $233Campaign 3 Oversized Postcards Quantity: 5,000 Mailing Weeks: 9 May Week 18: Mail 556 & Pay $233 Week 19: Mail 556 & Pay $233 Week 20: Mail 556 & Pay $233 Week 21: Mail 556 & Pay $233 June Week 22: Mail 556 & Pay $233 Week 23: Mail 556 & Pay $233 Week 24: Mail 556 & Pay $233 Week 25: Mail 556 & Pay $233 Week 26: Mail 556 & Pay $233Campaign 4 Original Postcard Magnets Quantity: 5,000 Mailing Weeks: 8 July Week 27: Mail 625 & Pay $233 Week 28: Mail 625 & Pay $233 Week 29: Mail 625 & Pay $233 Week 30: Mail 625 & Pay $233 August Week 31: Mail 625 & Pay $233 Week 32: Mail 625 & Pay $233 Week 33: Mail 625 & Pay $233 Week 34: Mail 625 & Pay $233Campaign 5 Oversized Postcards Quantity: 5,000 Mailing Weeks: 9 September Week 35: Mail 556 & Pay $233 Week 36: Mail 556 & Pay $233 Week 37: Mail 556 & Pay $233 Week 38: Mail 556 & Pay $233 October Week 39: Mail 556 & Pay $233 Week 40: Mail 556 & Pay $233 Week 41: Mail 556 & Pay $233 Week 42: Mail 556 & Pay $233 Week 43: Mail 556 & Pay $233Campaign 6 Jumbo Postcards Quantity: 5,000 Mailing Weeks: 9 November Week 44: Mail 556 & Pay $233 Week 45: Mail 556 & Pay $233 Week 46: Mail 556 & Pay $233 Week 47: Mail 556 & Pay $233 December Week 48: Mail 556 & Pay $233 Week 49: Mail 556 & Pay $233 Week 50: Mail 556 & Pay $233 Week 51: Mail 556 & Pay $233 Week 52: Mail 556 & Pay $233
Additional Quantity & Price Options
Mail 5,000/Campaign Mail 10,000/Campaign Mail 15,000/Campaign Mail 20,000/Campaign $233/Week $405/Week $583/Week $746/Week« View The Weekly Mailing Strategy™
We’ve covered the types of automotive mailers we offer and our strategy for growing your car count. But how do we put this into action? Select a number to view a snapshot of our process.
The first step towards a successful campaign is making sure we understand your auto repair shop’s unique needs. You’ll be assigned a dedicated account manager who will get to know you and what you want to accomplish. They’ll then help you figure out where your current customers are coming from and get you the perfect mailing list. All this will help ensure the engine runs smoothly once we get going.
Your account manager will work with you to choose the right mailing strategy based on your goals and budget. They’ll balance reach (the number of prospects you target with your message) and frequency (the number of times you touch each person with your message) to ensure you’re hitting the right people the right number of times. The right balance of reach and frequency helps you make the most of your direct mail investment.
We’ll consult with you to choose the right products for your campaigns based on your shop’s unique marketing objectives. Our extensive selection of exciting automotive direct mail products help you stand out from your competition and dominate the mailbox.
The visuals and language on your pieces are key to your direct mail success. We’ll make sure your design looks professional and that your piece is eye-catching and easy to understand. We have spent hours on the research to develop a proprietary 34-point content checklist to ensure we capture every important piece of content that needs to be on your piece. From the benefits customers receive by coming to your shop, to a wide variety of trust signals and other key elements, our process ensures your content speaks to the consumer and is spot on every time. We’ll also provide a strategic coupon analysis to make sure you’re offering the best deals that will get you the response you expect. Over the years we have built a comprehensive strategy that ensures you not only have the strongest offers possible but that you have a well-diversified offering that will have mass appeal. Appealing to a broad audience is one of the primary keys to your success.
Once you’ve approved your design, the pros on our production team get to work printing, cutting, folding, and addressing your pieces. USPS employees at our in-house post office then verify them to get you the maximum number of postage discounts before your pieces leave our facility on their way to mailboxes.
Once your pieces are delivered, it’s time for a quick inspection. We’ll help you assess the effectiveness of your campaigns by getting you a unique call tracking phone number and conducting matchback reporting based on your sales figures. This helps you tie your results back to your campaigns, so you know your marketing dollars are being well spent.
Testimonials from Our Auto Repair Customers
Mail Shark has been great to work with to help drive car count into our bays. We primarily use their jumbo postcard piece that has a scratch-off feature to engage customers. Their design team is very skilled and quick to make updates. The mail-route based distribution allows us to target specific customers which maximizes our ROI.
The Mail Shark program is a terrific approach to targeting customers surrounding your Tuffy location. Because of its variable print design/formula, it’s one of the least expensive ways to have targeted direct mail as a part of your overall marketing strategy.
A great marketing tool to use when expanding clientele is direct mail and Mail Shark can help with that and more. Their full-service approach with targeted mailing will ensure that your business reaches your intended customers and help you accomplish set goals.
I was pleasantly surprised when I received the marketing approach from Mail Shark with NO upfront costs and the choice of weekly campaigns. I decided it was time to use a company that could handle all my direct mail marketing needs. Once I called Mail Shark, Derek kindly took all my concerns to heart. He has been an awesome person to help me market to my customer base in a highly effective manner. Today, I can say with confidence, I am marketing to my new and existing customers with the best company around!
Mail Shark has custom designed and mailed our Automotive Magnetic Postcards since 2015. The quality, attention to detail and timely communication has kept us coming back. We have been honored to work with Andy Mobilia, who is professional and listens to our needs, providing us with the best product for our budget year after year. Mail Shark stands behind their work and takes care of any issues that may arise with ease. In addition, they help us by sending out the latest information and samples, making it a more personable experience and keeping the expectations realistic. We highly recommend Mail Shark for any and all print and direct mail products or services!
Before using Mail Shark, we were just an average store. Six months after signing up with Mail Shark and working with Jason, our sales skyrocketed and we are now one of the top-performing new stores in the country. Good mail pieces in combination with great service from our employees makes this partnership work well.