We Are the Auto Repair Direct Mail Experts

Our Weekly Mailing Strategy

3 Steps to Grow Your Car Count Every Week

Our Weekly Mailing Strategy is the perfect solution for the busy shop owner. We make direct mail stress free and affordable by allowing you to spread your mailings and your payments out on a weekly schedule that you choose.

General Repair Shops

Target everyone in specific areas, by carrier route.

  1. Choose a Direct Mail Piece
    Oversized Postcard Example
    Example: Oversized Postcard (5.5″ × 10.5″)
  2. Choose a Mailing Area

    We use penetration maps, reports and key demographics to help you strategically choose your best prospects

    Choose a Mailing Area
    Example: 5,000 Addresses (Selected by Carrier Route)

    Easily Remove Your Current Customers from Your Mailings

  3. Choose When to Mail

    Example: 5,000 Postcards Over 8 Weeks

    Week 1 Mail 625 Postcards to households and Pay $266
    Week 2 Mail 625 Postcards to households and Pay $266
    Week 3 Mail 625 Postcards to households and Pay $266
    Week 4 Mail 625 Postcards to households and Pay $266
    Week 5 Mail 625 Postcards to households and Pay $266
    Week 6 Mail 625 Postcards to households and Pay $266
    Week 7 Mail 625 Postcards to households and Pay $266
    Week 8 Mail 625 Postcards to households and Pay $266
Only $266/Week

Specialty Repair Shops

Target Prospects by Make, Model, Year, Fuel Type, and more. The most accurate auto mailing list in the industry. Our lists are triple verified and NCOA’d.

  1. Choose a Direct Mail Piece
    Oversized Postcard Example
    Example: Oversized Postcard (5.5″ × 10.5″)
  2. Choose the Vehicles to Target
    Example: 5,000 Addresses (Selected by Vehicle Type)

    Easily Remove Your Current Customers from Your Mailings

  3. Choose When to Mail

    Example: 5,000 Postcards Over 8 Weeks

    Week 1 Mail 625 Postcards to targeted vehicle owners and Pay $337
    Week 2 Mail 625 Postcards to targeted vehicle owners and Pay $337
    Week 3 Mail 625 Postcards to targeted vehicle owners and Pay $337
    Week 4 Mail 625 Postcards to targeted vehicle owners and Pay $337
    Week 5 Mail 625 Postcards to targeted vehicle owners and Pay $337
    Week 6 Mail 625 Postcards to targeted vehicle owners and Pay $337
    Week 7 Mail 625 Postcards to targeted vehicle owners and Pay $337
    Week 8 Mail 625 Postcards to targeted vehicle owners and Pay $337
Only $337/Week

Our Weekly Mailing Strategy is fully customizable. For auto shop owners who want to market their shop every week of the year, we recommend our Annual Mailing Program.

The Annual Mailing Program

Grow Your Car Count Every Week of the Year

Most shop owners are either too busy turning wrenches or running their shop(s) and don’t have the time or expertise to consistently and affordably market their shop(s).

Our Auto Repair Annual Mailing Program solves all of these problems. We take our weekly mailing strategy that you learned about above and customize it to market your shop every week of the year using a variety of heavy hitting direct mail pieces. This program ensures that your shop has affordable and effective marketing that consistently increases your car count every single week of the year regardless of how busy you are.

Select Your Type of Shop

  • Example Annual Mailing Program

    An auto shop with a budget of $254 a week could choose the following mix of campaigns, products, mailing areas, quantities, and mailing weeks. To determine the weekly payment, we would take the total cost for all 6 campaigns and divide it evenly over 52 weeks. We’d then spread each 5,000-piece campaign over 2 months. At the end of the year, all 5,000 addresses would receive six different mailers.

    Campaign 1 Oversized Postcards Quantity: 5,000 Mailing Weeks: 8
    Oversized Postcard Example
    January
    Week 1: Mail 625 & Pay $254
    Week 2: Mail 625 & Pay $254
    Week 3: Mail 625 & Pay $254
    Week 4: Mail 625 & Pay $254
    February
    Week 5: Mail 625 & Pay $254
    Week 6: Mail 625 & Pay $254
    Week 7: Mail 625 & Pay $254
    Week 8: Mail 625 & Pay $254
    Campaign 2 Medium Plastic Postcards Quantity: 5,000 Mailing Weeks: 9
    Medium Plastic Postcard Example
    March
    Week 9: Mail 556 & Pay $254
    Week 10: Mail 556 & Pay $254
    Week 11: Mail 556 & Pay $254
    Week 12: Mail 556 & Pay $254
    April
    Week 13: Mail 556 & Pay $254
    Week 14: Mail 556 & Pay $254
    Week 15: Mail 556 & Pay $254
    Week 16: Mail 556 & Pay $254
    Week 17: Mail 556 & Pay $254
    Campaign 3 Jumbo Postcards Quantity: 5,000 Mailing Weeks: 9
    Jumbo Postcard Example
    May
    Week 18: Mail 556 & Pay $254
    Week 19: Mail 556 & Pay $254
    Week 20: Mail 556 & Pay $254
    Week 21: Mail 556 & Pay $254
    June
    Week 22: Mail 556 & Pay $254
    Week 23: Mail 556 & Pay $254
    Week 24: Mail 556 & Pay $254
    Week 25: Mail 556 & Pay $254
    Week 26: Mail 556 & Pay $254
    Campaign 4 Original Postcard Magnets Quantity: 5,000 Mailing Weeks: 8
    Postcard Magnet Example
    July
    Week 27: Mail 625 & Pay $254
    Week 28: Mail 625 & Pay $254
    Week 29: Mail 625 & Pay $254
    Week 30: Mail 625 & Pay $254
    August
    Week 31: Mail 625 & Pay $254
    Week 32: Mail 625 & Pay $254
    Week 33: Mail 625 & Pay $254
    Week 34: Mail 625 & Pay $254
    Campaign 5 Oversized Postcards Quantity: 5,000 Mailing Weeks: 9
    Oversized Postcard Example
    September
    Week 35: Mail 556 & Pay $254
    Week 36: Mail 556 & Pay $254
    Week 37: Mail 556 & Pay $254
    Week 38: Mail 556 & Pay $254
    October
    Week 39: Mail 556 & Pay $254
    Week 40: Mail 556 & Pay $254
    Week 41: Mail 556 & Pay $254
    Week 42: Mail 556 & Pay $254
    Week 43: Mail 556 & Pay $254
    Campaign 6 Oversized Scratch-Offs Quantity: 5,000 Mailing Weeks: 9
    Oversized Scratch-Off Postcard Example
    November
    Week 44: Mail 556 & Pay $254
    Week 45: Mail 556 & Pay $254
    Week 46: Mail 556 & Pay $254
    Week 47: Mail 556 & Pay $254
    December
    Week 48: Mail 556 & Pay $254
    Week 49: Mail 556 & Pay $254
    Week 50: Mail 556 & Pay $254
    Week 51: Mail 556 & Pay $254
    Week 52: Mail 556 & Pay $254

    Additional Quantity Price Options*

    Mail 5,000/Campaign Mail 10,000/Campaign Mail 15,000/Campaign Mail 20,000/Campaign
    $254/Week $430/Week $617/Week $790/Week

    *Pricing is based on product selection shown. Pricing varies based on product selection.

  • Example Annual Mailing Program

    An auto shop with a budget of $324 a week could choose the following mix of campaigns, products, mailing areas, quantities, and mailing weeks. To determine the weekly payment, we would take the total cost for all 6 campaigns and divide it evenly over 52 weeks. We’d then spread each 5,000-piece campaign over 2 months. At the end of the year, all 5,000 addresses would receive six different mailers.

    Campaign 1 Oversized Postcards Quantity: 5,000 Mailing Weeks: 8
    Oversized Postcard Example
    January
    Week 1: Mail 625 & Pay $324
    Week 2: Mail 625 & Pay $324
    Week 3: Mail 625 & Pay $324
    Week 4: Mail 625 & Pay $324
    February
    Week 5: Mail 625 & Pay $324
    Week 6: Mail 625 & Pay $324
    Week 7: Mail 625 & Pay $324
    Week 8: Mail 625 & Pay $324
    Campaign 2 Medium Plastic Postcards Quantity: 5,000 Mailing Weeks: 9
    Mediun Plastic Postcard Example
    March
    Week 9: Mail 556 & Pay $324
    Week 10: Mail 556 & Pay $324
    Week 11: Mail 556 & Pay $324
    Week 12: Mail 556 & Pay $324
    April
    Week 13: Mail 556 & Pay $324
    Week 14: Mail 556 & Pay $324
    Week 15: Mail 556 & Pay $324
    Week 16: Mail 556 & Pay $324
    Week 17: Mail 556 & Pay $324
    Campaign 3 Oversized Postcards Quantity: 5,000 Mailing Weeks: 9
    Oversized Postcard Example
    May
    Week 18: Mail 556 & Pay $324
    Week 19: Mail 556 & Pay $324
    Week 20: Mail 556 & Pay $324
    Week 21: Mail 556 & Pay $324
    June
    Week 22: Mail 556 & Pay $324
    Week 23: Mail 556 & Pay $324
    Week 24: Mail 556 & Pay $324
    Week 25: Mail 556 & Pay $324
    Week 26: Mail 556 & Pay $324
    Campaign 4 Original Postcard Magnets Quantity: 5,000 Mailing Weeks: 8
    Postcard Magnet Example
    July
    Week 27: Mail 625 & Pay $324
    Week 28: Mail 625 & Pay $324
    Week 29: Mail 625 & Pay $324
    Week 30: Mail 625 & Pay $324
    August
    Week 31: Mail 625 & Pay $324
    Week 32: Mail 625 & Pay $324
    Week 33: Mail 625 & Pay $324
    Week 34: Mail 625 & Pay $324
    Campaign 5 Oversized Postcards Quantity: 5,000 Mailing Weeks: 9
    Oversized Postcard Example
    September
    Week 35: Mail 556 & Pay $324
    Week 36: Mail 556 & Pay $324
    Week 37: Mail 556 & Pay $324
    Week 38: Mail 556 & Pay $324
    October
    Week 39: Mail 556 & Pay $324
    Week 40: Mail 556 & Pay $324
    Week 41: Mail 556 & Pay $324
    Week 42: Mail 556 & Pay $324
    Week 43: Mail 556 & Pay $324
    Campaign 6 Oversized Scratch-Offs Quantity: 5,000 Mailing Weeks: 9
    Oversized Scratch-Off Postcard Example
    November
    Week 44: Mail 556 & Pay $324
    Week 45: Mail 556 & Pay $324
    Week 46: Mail 556 & Pay $324
    Week 47: Mail 556 & Pay $324
    December
    Week 48: Mail 556 & Pay $324
    Week 49: Mail 556 & Pay $324
    Week 50: Mail 556 & Pay $324
    Week 51: Mail 556 & Pay $324
    Week 52: Mail 556 & Pay $324

    Additional Quantity Price Options*

    Mail 5,000/Campaign Mail 10,000/Campaign Mail 15,000/Campaign Mail 20,000/Campaign
    $324/Week $583/Week $842/Week $1,098/Week

    *Pricing is based on product selection shown. Pricing varies based on product selection.

Benefits of Our Annual Mailing Program

  • Receive our deepest pricing discount.
  • Ability to consistently market your shop every week of the year.
  • Frequency of mailings increases redemption rates and ROI.
  • Flexibility to change content, quantities, & mailing area on every campaign.
  • Utilizes a variety of different pieces to keep your marketing fresh and your customers engaged.
  • Maximizes your budget with the ability to remove your current customers from your mailing.

Testimonials from Our Auto Repair Customers

Automotive Direct Mail Products

  • Direct Mail Postcards Postcards
  • Plastic Postcards Plastic Postcards
  • Postcard Magnets Postcard Magnets
  • Scratch-Off Postcards Scratch-Off Postcards
  • New Mover Postcards New Mover Mailers
  • Retention Mailers Retention Mailers
  • Break Room Posters Breakroom Posters

About Us

Mail Shark is a full-service print and direct mail company specializing in helping auto repair shops and tire dealers increase their car count and customer base. We approach direct mail with integrity, honesty, and transparency, putting you in the driver’s seat when it comes to your marketing.

We’ll consult with you on your goals, help you choose the right mailing strategy and products, create your mail pieces, execute your campaigns, and help you track your results. Not to mention, we make direct mail affordable by giving you the flexibility to spread out your mailings and payments on a weekly basis. This approach makes it easier for you to manage your car count, budget, and your business.

Meet Our Team
  • Logo: Inc. 5000
  • 4.7 Google Rating
  • Mail Shark - 11 Years
  • Ratchet + Wrench Sponsor
  • Logo: AutoShopOwner
  • Logo: Automotive Management Network

10 More Reasons to Choose Mail Shark

Our Process

We’ve covered the types of automotive mailers we offer and our strategy for growing your car count. But how do we put this into action? Select a number to view a snapshot of our process.

muscle car illustration
  1. 1
  2. 2
  3. 3
  4. 4
  5. 5
  6. 6
We Intake Your Marketing GoalsWe Sync Up Your Goals with Your BudgetWe Supercharge Your Marketing with a Variety of PiecesWe Accelerate Your Campaign with a Great DesignWe Guide Your Pieces Through ProductionWe Help You See If You’re Gaining Traction
1. We Intake Your Marketing Goals

The first step towards a successful campaign is making sure we understand your auto repair shop’s unique needs. You’ll be assigned a dedicated account manager who will get to know you and what you want to accomplish. They’ll then help you figure out where your current customers are coming from and get you the perfect mailing list. All this will help ensure the engine runs smoothly once we get going.

2. We Sync Up Your Goals with Your Budget

Your account manager will work with you to choose the right mailing strategy based on your goals and budget. They’ll balance reach (the number of prospects you target with your message) and frequency (the number of times you touch each person with your message) to ensure you’re hitting the right people the right number of times. The right balance of reach and frequency helps you make the most of your direct mail investment.

3. We Supercharge Your Marketing with a Variety of Pieces

We’ll consult with you to choose the right products for your campaigns based on your shop’s unique marketing objectives. Our extensive selection of exciting automotive direct mail products help you stand out from your competition and dominate the mailbox.

4. We Accelerate Your Campaign with a Great Design

The visuals and language on your pieces are key to your direct mail success. We’ll make sure your design looks professional and that your piece is eye-catching and easy to understand. We have spent hours on the research to develop a proprietary 34-point content checklist to ensure we capture every important piece of content that needs to be on your piece. From the benefits customers receive by coming to your shop, to a wide variety of trust signals and other key elements, our process ensures your content speaks to the consumer and is spot on every time. We’ll also provide a strategic coupon analysis to make sure you’re offering the best deals that will get you the response you expect. Over the years we have built a comprehensive strategy that ensures you not only have the strongest offers possible but that you have a well-diversified offering that will have mass appeal. Appealing to a broad audience is one of the primary keys to your success.

5. We Guide Your Pieces Through Production

Once you’ve approved your design, the pros on our production team get to work printing, cutting, folding, and addressing your pieces. USPS employees at our in-house post office then verify them to get you the maximum number of postage discounts before your pieces leave our facility on their way to mailboxes.

6. We Help You See If You’re Gaining Traction

Once your pieces are delivered, it’s time for a quick inspection. We’ll help you assess the effectiveness of your campaigns by getting you a unique call tracking phone number and conducting matchback reporting based on your sales figures. This helps you tie your results back to your campaigns, so you know your marketing dollars are being well spent.

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Campaign Started Today!

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