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Automotive
Direct Mail Services

Whether you want to mail to everyone in your area, your customer database, or a list of specific car makes, models, and years, Mail Shark has the automotive direct mail expertise to help you increase your car count and customer base. We approach direct mail with integrity, honesty, and transparency, putting you in the driver’s seat when it comes to your marketing. Direct mail is the most effective way to target and acquire new customers for your auto repair shop. With more competition than ever, your marketing strategy must be dynamic, multi-faceted, and you need to target prospects from all angles with as many resources that you have at your disposal. The one medium that has proven to cut through the clutter, get your message across and ultimately increase your car count more effectively than any other marketing channel has been and continues to be strategic direct mail.

Our Strategy to Grow Your Car Count: Weekly Direct Mail

If you’re like most auto shop owners, you probably don’t have the time to plan and execute marketing campaigns consistently. Our approach to direct mail solves this problem for you. It works by allowing you to spread your mailings out over several weeks for lower payments and steadier returns. We call this our Weekly Mailing Strategy.

If you apply this strategy to multiple mailings throughout the year, you’ve got an Annual Mailing Program that allows you to target your prospects each and every week with a variety of unique direct mail pieces. Our Weekly Mailing Strategy is also 100% customizable: you pick the number of campaigns, the pieces, the quantities, and the mailing schedules that fit your budget and mailing area. Best of all, we apply our deepest discounts for auto shops on an Annual Mailing Program, so you pay the absolute lowest price for your automotive direct mail advertising.

  • Get Started with Direct Mail in 3 Easy Steps

    Example Weekly Mailing

    Based on the example above, we would take the total cost and quantity of your mailing and divide it evenly over an 8-week period. This means we'd mail 625 postcards per week and bill you $253 per week for 8 weeks. After 8 weeks of mailing, all 5,000 addresses have received your postcard. Keep in mind, you can choose any direct mail product, quantity, and mailing schedule you want.

    Oversized Postcards Quantity: 5,000 Mailing Weeks: 8
    Oversized Postcard Example
    Month 1
    Week 1: Mail 625 Postcards to Area 1 & Pay $253
    Week 2: Mail 625 Postcards to Area 2 & Pay $253
    Week 3: Mail 625 Postcards to Area 3 & Pay $253
    Week 4: Mail 625 Postcards to Area 4 & Pay $253
    Month 2
    Week 5: Mail 625 Postcards to Area 5 & Pay $253
    Week 6: Mail 625 Postcards to Area 6 & Pay $253
    Week 7: Mail 625 Postcards to Area 7 & Pay $253
    Week 8: Mail 625 Postcards to Area 8 & Pay $253
    View The Annual Mailing Program »
  • Market Your Auto Shop Every Week of the Year

    An auto shop with a budget of $233 a week could choose the following mix of campaigns, products, mailing areas, quantities, and mailing weeks. To determine the weekly payment, we would take the total cost for all 6 campaigns and divide it evenly over 52 weeks. We’d then spread each 5,000-piece campaign over 2 months. At the end of the year, all 5,000 addresses would receive six different mailers.

    Campaign 1 Oversized Postcards Quantity: 5,000 Mailing Weeks: 8
    Oversized Postcard Example
    January
    Week 1: Mail 625 & Pay $233
    Week 2: Mail 625 & Pay $233
    Week 3: Mail 625 & Pay $233
    Week 4: Mail 625 & Pay $233
    February
    Week 5: Mail 625 & Pay $233
    Week 6: Mail 625 & Pay $233
    Week 7: Mail 625 & Pay $233
    Week 8: Mail 625 & Pay $233
    Campaign 2 Oversized Scratch-Offs Quantity: 5,000 Mailing Weeks: 9
    Oversized Scratch-Off Example
    March
    Week 9: Mail 556 & Pay $233
    Week 10: Mail 556 & Pay $233
    Week 11: Mail 556 & Pay $233
    Week 12: Mail 556 & Pay $233
    April
    Week 13: Mail 556 & Pay $233
    Week 14: Mail 556 & Pay $233
    Week 15: Mail 556 & Pay $233
    Week 16: Mail 556 & Pay $233
    Week 17: Mail 556 & Pay $233
    Campaign 3 Oversized Postcards Quantity: 5,000 Mailing Weeks: 9
    Oversized Postcard Example
    May
    Week 18: Mail 556 & Pay $233
    Week 19: Mail 556 & Pay $233
    Week 20: Mail 556 & Pay $233
    Week 21: Mail 556 & Pay $233
    June
    Week 22: Mail 556 & Pay $233
    Week 23: Mail 556 & Pay $233
    Week 24: Mail 556 & Pay $233
    Week 25: Mail 556 & Pay $233
    Week 26: Mail 556 & Pay $233
    Campaign 4 Original Postcard Magnets Quantity: 5,000 Mailing Weeks: 8
    Postcard Magnet Example
    July
    Week 27: Mail 625 & Pay $233
    Week 28: Mail 625 & Pay $233
    Week 29: Mail 625 & Pay $233
    Week 30: Mail 625 & Pay $233
    August
    Week 31: Mail 625 & Pay $233
    Week 32: Mail 625 & Pay $233
    Week 33: Mail 625 & Pay $233
    Week 34: Mail 625 & Pay $233
    Campaign 5 Oversized Postcards Quantity: 5,000 Mailing Weeks: 9
    Oversized Postcard Example
    September
    Week 35: Mail 556 & Pay $233
    Week 36: Mail 556 & Pay $233
    Week 37: Mail 556 & Pay $233
    Week 38: Mail 556 & Pay $233
    October
    Week 39: Mail 556 & Pay $233
    Week 40: Mail 556 & Pay $233
    Week 41: Mail 556 & Pay $233
    Week 42: Mail 556 & Pay $233
    Week 43: Mail 556 & Pay $233
    Campaign 6 Jumbo Postcards Quantity: 5,000 Mailing Weeks: 9
    Jumbo Postcard Example
    November
    Week 44: Mail 556 & Pay $233
    Week 45: Mail 556 & Pay $233
    Week 46: Mail 556 & Pay $233
    Week 47: Mail 556 & Pay $233
    December
    Week 48: Mail 556 & Pay $233
    Week 49: Mail 556 & Pay $233
    Week 50: Mail 556 & Pay $233
    Week 51: Mail 556 & Pay $233
    Week 52: Mail 556 & Pay $233

    Additional Quantity & Price Options

    Mail 5,000/Campaign Mail 10,000/Campaign Mail 15,000/Campaign Mail 20,000/Campaign
    $233/Week $405/Week $583/Week $746/Week
    « View The Weekly Mailing Strategy

Our Process

We’ve covered the types of automotive mailers we offer and our strategy for growing your car count. But how do we put this into action? Select a number to view a snapshot of our process.

muscle car illustration
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We Intake Your Marketing Goals We Sync Up Your Goals with Your Budget We Supercharge Your Marketing with a Variety of Pieces We Accelerate Your Campaign with a Great Design We Guide Your Pieces Through Production We Help You See If You’re Gaining Traction
1. We Intake Your Marketing Goals

The first step towards a successful campaign is making sure we understand your auto repair shop’s unique needs. You’ll be assigned a dedicated account manager who will get to know you and what you want to accomplish. They’ll then help you figure out where your current customers are coming from and get you the perfect mailing list. All this will help ensure the engine runs smoothly once we get going.

2. We Sync Up Your Goals with Your Budget

Your account manager will work with you to choose the right mailing strategy based on your goals and budget. They’ll balance reach (the number of prospects you target with your message) and frequency (the number of times you touch each person with your message) to ensure you’re hitting the right people the right number of times. The right balance of reach and frequency helps you make the most of your direct mail investment.

3. We Supercharge Your Marketing with a Variety of Pieces

We’ll consult with you to choose the right products for your campaigns based on your shop’s unique marketing objectives. Our extensive selection of exciting automotive direct mail products help you stand out from your competition and dominate the mailbox.

4. We Accelerate Your Campaign with a Great Design

The visuals and language on your pieces are key to your direct mail success. We’ll make sure your design looks professional and that your piece is eye-catching and easy to understand. We have spent hours on the research to develop a proprietary 34-point content checklist to ensure we capture every important piece of content that needs to be on your piece. From the benefits customers receive by coming to your shop, to a wide variety of trust signals and other key elements, our process ensures your content speaks to the consumer and is spot on every time. We’ll also provide a strategic coupon analysis to make sure you’re offering the best deals that will get you the response you expect. Over the years we have built a comprehensive strategy that ensures you not only have the strongest offers possible but that you have a well-diversified offering that will have mass appeal. Appealing to a broad audience is one of the primary keys to your success.

5. We Guide Your Pieces Through Production

Once you’ve approved your design, the pros on our production team get to work printing, cutting, folding, and addressing your pieces. USPS employees at our in-house post office then verify them to get you the maximum number of postage discounts before your pieces leave our facility on their way to mailboxes.

6. We Help You See If You’re Gaining Traction

Once your pieces are delivered, it’s time for a quick inspection. We’ll help you assess the effectiveness of your campaigns by getting you a unique call tracking phone number and conducting matchback reporting based on your sales figures. This helps you tie your results back to your campaigns, so you know your marketing dollars are being well spent.

Testimonials from Our Auto Repair Customers

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Why Choose Us for Your Automotive Direct Mail

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Campaign Started Today!

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