Pizza is one of the world’s most popular dishes. While there will always be a market for pizza shops and delivery services, standing out from the crowd can be tough! Whether you sell New York-style pizza by the slice or fine-dining artisan pizza, you may need to adjust your marketing strategy from time to time to keep attracting new customers.
With that in mind, we’ve put together this list of the 9 top pizza shop marketing strategies that are sure to bring diners to your restaurant.
What’s Unique About the Pizza Industry?
Pizza shops stand out from other restaurants for several reasons. For one, pizza is an easy impulse buy. If you walk past a pizza shop, you don’t have to commit to sitting at a table and ordering a full meal. You can simply grab a slice to-go if you’re on your lunch break, making it a hassle-free choice for walk-in customers.
Second, pizza shops have long been associated with delivery. Ever since Italy’s Queen Margherita received the first pizza delivery in 1889, pizza has grown in popularity as a delivery item. It’s what you order when you have friends coming to your house for the Super Bowl, or when you need a late-night snack delivered to your college dorm.
While the growth of other delivery options like UberEats and Grubhub may be offering pizza delivery some serious competition, it’s still one of the industry’s unique selling points and is likely to remain so for the foreseeable future.
Third, pizza comes in so many different varieties that it’s easy to keep adding something new to the menu. From customizable toppings to cauliflower crust, pizza shops can cater to a variety of diets, including vegan and gluten-free customers. Plus, a pizza shop that does one style particularly well — such as Detroit-style pizza — can stand out from other shops in the area by offering something that isn’t on anyone else’s menu.
9 Marketing Strategies to Bring In Diners
Get a Bigger Slice of Your Audience with Direct Mail
No matter how long your pizza shop has been around, attracting new customers can be a challenge. Especially if you’re a local business, you’ll need to set yourself apart from major pizza chains that already have national brand recognition.
A direct mail campaign can keep your business front and center throughout the year. Not only will you reach new customers, but you’ll remind satisfied customers to give you a call the next time they think of ordering pizza.
Many of the strategies below can easily be worked into a direct mail campaign, so don’t feel like you have to choose just one. Incorporate multiple campaign strategies over the course of a year to get the best return on your investment.
How We Can Help
If you’re thinking about launching a direct mail marketing campaign, you don’t have to do all the work yourself. Understanding how to target the right audience with saturation or targeted mailing lists takes time. That’s why the team at Mail Shark offers packages designed just for pizza shops.
It can take multiple mailers to build brand recognition, so we’ll work with you to come up with a long-term strategy for your restaurant that suits your budget. We can help you come up with a design and track the results of your campaign. Before long, your restaurant will come to mind the next time your potential customers think about ordering pizza.