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  • Key Components to a Local Direct Mail Campaign

    Even though we now live in an age where smartphones and tablets are the new norms, direct mail is still big business in more ways than one. Direct mail is still one of the most effective and valuable marketing channels for businesses to reach their target audiences – especially when local campaigns are employed. The key to success, however, involves…

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  • How to Write Direct Mail Copy That Sells

    Well-written direct mail copy engages readers and tells them what they need to know about your product or service. This guide covers the main copy elements you’ll find on most mail pieces and tips to make your copy sell for you.

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  • Is Direct Mail Dead?

    In the age of digital marketing, you might think traditional forms of advertising - like direct mail - are as good as dead. We’ve compiled all the facts and figures we could find about direct mail marketing and whether it’s still relevant in a digital and personalized world.

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  • Auto Repair Shops & “The Bottom Feeder” Customer

    I have the opportunity to speak with auto repair shop owners across the country about how direct mail can play an important role in their shop’s multi-channel marketing strategy. One statement that I consistently hear from most of these owners is, “I don’t want the bottom feeders.” Primarily, “The bottom feeders are the customers that don’t see the value in…

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  • How to Analyze & Test Direct Mail Campaigns

    Mailing prospects the same ineffective piece can end up turning them away and costing you money. But how do you find out what is and isn't working? The answer to that question is testing. Follow this guide to learn how to analyze and test your direct mail pieces to create effective advertisements for your audience.

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  • How To Get A Business Reply Mail Permit

    Are you sending Business Reply Mail (BRM) with your direct mail? BRM makes it easy for prospects to act on your offers and boosts your response rates and ROI. This guide will walk you through the process of getting a BRM for your business.

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