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Digital Vehicle Inspections: Your Auto Repair Shop’s Marketing Secret Weapon
Digital Vehicle Inspection (DVI) technology can add tremendous value and benefits to your shop. However, the vast majority of the general public does not understand how it can benefit them. In this article, we review DVI and the impact it can make as well as how direct mail can aid in marketing this solution to your customers and prospects.
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Auto Repair Shops & “The Bottom Feeder” Customer
I have the opportunity to speak with auto repair shop owners across the country about how direct mail can play an important role in their shop’s multi-channel marketing strategy. One statement that I consistently hear from most of these owners is, “I don’t want the bottom feeders.” Primarily, “The bottom feeders are the customers that don’t see the value in…
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How to Make Direct Mail Coupons for Your Restaurant
One of the main reasons restaurants fail to generate a response to their direct mail campaigns is because their coupons aren’t enticing enough. Learn how to make coupons that will increase your rate of return with our comprehensive guide to direct mail coupons.
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