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10 Direct Mail Mistakes That Cost You Money
Direct mail can be complicated. From choosing the right lists to having a compelling design and making the perfect offer, thereโs a lot that can go wrong. Weโve compiled a list of the ten most common direct mail mistakes to help you save money and avoid the pain from kicking yourself later. 1. Mailing Too Far From Your Location If…
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4 Ways to Use Tech in Your Direct Mail Campaign
Creating a humble letter, coupon or postcard may seem like the opposite of using technology for your business, but incorporating some of the hottest marketing trends and tech into your direct mail piece is easier than you think. Learning more about how technology can be used to enhance the recipient’s experience can help you make a piece they’ll enjoy, hold…
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Does Direct Mail Work?
After 13 years of selling direct mail, It amazes me how often I still get asked the question โDoes Direct Mail Work?โ My response is always “Yes, of course direct mail works, when done right *for most industries*. Why would you think that direct mail wouldnโt work?”. With direct mail you can target the exact prospect you want, at their…
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