Find New Gym Members with Direct Mail
As a gym owner, you can never have too many new members, but not all marketing solutions work for your type of industry. That’s why it’s critical to find a partner that understands how to develop turnkey solutions that include proven methods like direct mail.
At Mail Shark, we help design, print and send gym direct mail to the people who are most likely to need and use your services. You’ll spend no money upfront, and you’ll get unlimited design revisions until you’re satisfied. Fill out our online contact form to connect now with an account specialist and get your phone ringing and treadmills moving.
Direct Mail Options for Modern Clients
Most prospective gym clients don’t have tons of time to investigate every fitness facility in their area. This leaves them open to choosing the one that catches their attention first.
A direct mail campaign aimed at informing specific people about your gym can be a successful way to reach your target market. Mail Shark can help you find mailing services that will flood the mailboxes of prospects with information and calls-to-action on a regular basis.
If you’re new to purchasing mailing services, don’t worry. We do all the work on your behalf. Some of our most popular mailing services for gyms include:
- New Parents – Think you’ll never get a new parent to step foot in the gym? Think again! Many are open to the idea of getting back in shape or having a little time for themselves after a baby arrives. Plus, if your gym offers childcare for members, it’s a great way to get your foot in the door.
- New Movers – People who have just moved into the area are probably eager to make acquaintances and build a social network. You can send direct mail pieces advertising your gym and its services to these households.
- High Income – Are you trying to target your gym to higher income members? We can help by developing a marketing plan that includes direct-mailing items like postcards and flyers to high-income homes and individuals.
Of course, there are other direct mail choices for gyms, such as Every Door Direct Mail™ (EDDM™) and bulk mail saturation. When you start your journey with Mail Shark, we’ll recommend the best solutions to meet your needs, goals, and budget.
Custom-Designed to Sell Your Gym — Beautifully
Our custom-designed gym direct mail items are all created to make your facility stand out as professional and appealing. Your direct mail pieces will look completely unique, helping you position your gym in a personalized way.
Plan Your Next Mailer With the Experts at Mail Shark
If you want to grow your membership numbers, a mailer is a quick and cheap way to do it. People notice a colorful postcard or brochure in the mailbox, and they’re more likely to respond when they see one coming in week after week.
Mail Shark has the resources necessary to create effective mail campaigns. Our representatives know what drives results, and they’ll create with the right choices for your next campaign when it comes to:
- Current Member Plotting: Mail Shark will take your current member database (if available) and plot your members on a map. This process gives us the ability to fully understand where your members are coming from and then use that data to help you strategically target the best areas.
- Member List Removal: At no extra cost we will take your current member list validate the data for accuracy and then remove your current members from your mailing. This ensures that your direct mail marketing budget is maximized.
- Mailing Lists: Who do you want to reach with your mailer? Mail Shark will help you decide. Choose from bulk lists based on carrier route or a more targeted list of prospective members as well as new homeowners, families or other market segments.
- Size: Mail Shark will design and print postcards, brochures, flyers or anything else you want to send. Choose a small piece to provide contact info for your gym, a jumbo piece to outline your full list of equipment and classes or something in between to offer a special discount to members or prospects.
- Design: We have a team of 30 designers at our facility who know what drives results. They will come up with a customized design that makes your business stand out and will revise the design until you’re happy with the final product.
Our marketing team will work with you to create the best mailer for your campaign and select the best mailing list. We’ll manage the process from start to finish — all for less than you’d pay anywhere else.
Get the Advantage of a Turnkey Marketing Program
You already have a lot to do as the owner of a gym. Why should you spend your time agonizing about marketing? Let Mail Shark introduce you to proven techniques that will help get your membership rates improving week after week. It’s the best way to get your financials in shape and meet — or even exceed — your yearly goals.
Looking to get started?
Fill out the form to have a Mail Shark Campaign Specialist reach out with more information.