Direct Mail Case Study Pensacola A/C &
Auto Service Center
321725
Total Pieces Mailed
12
x
Combined ROAS
$ 1617754.85
Combined Tracked Revenue
- North Location
Starting ProgramJanuary 20245,000 Pieces Mailed$250 Weekly Cost - North Location
Expanded ProgramLatest Completed ROAS Group November 2025 - March 202627,106 Pieces Per Mailing$1,490.83-$1,548.91 Weekly Cost - Second East
Location AddedEast Location Launched January 202650,843 Pieces Mailed in First Two Mailings9.33x ROAS
The Problem
Pensacola A/C & Auto Service Center wanted to use direct mail to generate new customers, but initially selected Mail Shark’s weekly program to keep the upfront budget commitment lower while proving the strategy and return on ad spend. The program needed to provide a practical starting point, generate measurable performance data, and remain flexible enough to scale as results were validated.
The Solution
Mail Shark launched the North location with a 5,000-piece jumbo postcard mailing and a $250 weekly cost in January 2024. As the campaigns proved successful, the North location expanded into larger recurring mailings, reaching 27,106 pieces per mailing by the November 2025 through March 2026 campaign period.
The Outcome
Performance improved as the program scaled. North location ROAS increased from 8.78x on Mailings 1-5 to 12.59x on Mailings 6-10 and 15.52x on Mailings 11-13. After the North locations proved successful, the client added Pensacola A/C & Auto Service Center- East in January 2026, creating a multi-location direct mail relationship.
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