Mail Shark

What is the Consumer Appetite for Restaurant Coupons?

Key Takeaways

  • 51% of consumers reported they use coupons for restaurants they frequent.
  • Over one out of every three (37%) of the highest income demographic bracket of $150,000 report they do use coupons for restaurants they frequent.
  • Having one generic coupon offer that can be used off many items will appeal to the widest audience.

We’re sure you won’t be surprised that many consumers look for and use coupons at restaurants. The results of our national consumer research and insight report “Cracking The Code,” 9,162 consumers indicate that 51% reported they use coupons for restaurants they frequent. What you may also find insightful is the correlation between consumer income and coupon use. Our latest data shows as consumer income increases, the likelihood of them using coupons at restaurants slightly decreases. However, although reported coupon use decreases for respondents as income increases, it does not mean that wealthier consumers do not use coupons. Over one out of every three (37%) of the highest income demographic bracket of $150,000 indicate they do use coupons for restaurants they frequent.

Which of the following statements applies to you?

Which of the following statements applies to you?

Food For Thought When Considering Coupons For Your Restaurant

Download Cracking The Code Pizza Industry To Learn More About Your Restaurant’s Customers,

Access Mail Shark’s Latest Consumer Research And Insights Report.

What Else You’ll Learn:

  • How much does Covid still influence customers dining decisions?
  • From where do consumers report their favorite pizza is from?
  • How long do customers want to wait for their delivery orders?
  • How often do your customers want to hear from you?
  • What Google rating can hurt your business?
  • How do customers prefer to place orders?
  • Do consumers sign up for loyalty plans?
  • Are customers still using coupons?
  • & Much More!

 

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