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Parking Preference of Your Customers

Cracking The Code Community Question Submitted By
Jack, from Rapid Response Heating & Cooling

When a home services professional arrives at your home to perform a service (e.g., plumbing, heating, air conditioning, etc.) , where do you prefer they park their vehicle?

Research Design

Launched: Aug 17, 2022
Completed: Aug 31, 2022

Survey Methodology

Our survey was conducted with respondents in the United States. It was designed to mimic a nationally representative population sample with one modification: To exclude any participants younger than the age of eighteen.

Additionally, to be included in our survey, respondents had to own their own homes and be responsible for or share the responsibility of selecting service providers for their homes.

Total Participants: 1,675

The Results

Based on the results of our survey, most respondents reported they prefer their home services professional park in their driveway.

However, it’s important to recognize that almost one in four (24%) prefer their home services professional park on the street. Furthermore, In taking a closer look at the income demographic of those respondents who reported they prefer their home services professional park on the street, the data indicates these respondents are heavier weighted to those with slightly higher incomes.

Recommendation

To ensure you are always parking in the right place for every customer, it’s a best practice to simply have your team ask each customer if they have a preference as to where your technician parks.

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