One thing we know, based on some of the latest dental patient research, is that prospective patients are looking for a dental office that is conveniently located to them. Therefore, it’s critical to understand how far people are willing to travel to become a patient at your practice.
Unfortunately, many marketers put all dental practices in the same bucket and suggest targeting prospects within a 1–3-mile radius from their practice. The inherent issue with this is that every practice is located in a different geographic area, with unique demographic and geographic characteristics. Therefore, each practice needs to be looked at individually based on their specific market and not some predetermined arbitrary radius.
General Dentistry Practices – Continue reading.
Pediatric, Orthodontic & Cosmetic Practices – Skip to the section below.
General Dentistry Practices typically choose to target all prospects in a specific area. This is done by identifying and mailing to everyone in a specific postal carrier route/s (further breakdown of a zip code). Targeting by carrier route allows you to target specific neighborhoods in a zip code without having to target everyone in the entire zip code. It’s also the most cost-effective solution for general dentistry practices.
Our strategy to help you select the best carrier routes is to take your current database of patients and compare and append them back to the exact carrier route that they are located within. With this data, you will be able to make a strategic fact-based decision about which areas are the most viable for you to target new prospective patients.
*As a side note, once we have your current database of patient’s addresses (not names), we can easily suppress them from your mailing to maximize your marketing spend.
If you are a new or newer practice without a large database, we will use our mapping software and key demographics along with your knowledge of your local market to help you strategically choose the best carrier routes to target.
If your practice caters to a specific demographic, and you do not wish to target everyone in a specific area, and you would rather target a specific type of customer, please continue reading the next section to learn about our targeted demographic mailings.
Pediatric, Orthodontic & Cosmetic Practices
When your practice caters to a specific audience like children, for example, a better strategy than targeting everyone in a specific area is to create an ideal customer profile and purchase a mailings list of only those prospects that meet your criteria. Mail Shark utilizes the most trusted and accurate sources for this type of consumer data available, from sources such as Epsilon, Acxiom, Compact, and more, to ensure you the highest quality and most accurate list on the market.
In summation, we recommend consulting with one of our Direct Mail experts to determine which strategy is the perfect fit for your practice/s.