Targeted Direct Mail
Reach the Most Qualified Audience with a Targeted Mailing
The mailing list is the most important aspect of any direct mail campaign. Get your message in front of the right audience, and you’ve won half the battle. Send your message to the wrong people, and your campaign can turn into a disaster.
Targeted mailing lists help you reach the right audience by giving you more control over who receives your message. With the ability to segment your list by almost any criteria imaginable, you can be as specific about who you’re targeting as you want.
Benefits of Targeted Mail
- Reach a more specific and qualified audience
- Tailor your messaging to the needs and desires of your ideal customer
- A list for any business, no matter how niche your market is
- Higher relevance, which leads to greater engagement and response
Mail Shark Makes Targeted Direct Mail Easy
Pulling off a successful targeted mailing can be complicated. Luckily, Mail Shark takes care of everything for you with our Full-Service Targeted Mailing option. There’s no need to use a separate mailing list service, printer, or mail house.
Our team of direct mail experts works with you to nail down your geographic region and the audience you want to target. We then procure the mailing list for you, design your direct mail pieces, print and address them, and mail them out using our on-site USPS Post Office to make sure it arrives at its destination.
What’s Included with Our Targeted Mailing Service?
- Mailing List & Area Analysis
- Free Custom Design & Unlimited Revisions
- Printing Costs
- Postage and Delivery Costs
- In-House USPS Mail Verification
- Flexible Payment Options
- Expert Guidance from Start to Finish
Targeted Mailing List Examples
Targeted direct mail lists can be extremely powerful when used the right way. Real estate agents, financial institutions, healthcare providers, home service companies, restaurants, and retailers all use targeted mailing lists to reach the consumers that matter most. Below are some popular examples of targeted direct mail lists we can provide for your next campaign.
Target businesses by location (radius, area code, city, county, state, or zip code), business type, or data such as the number of employees, annual income, number of years in business, NAICS code, and more.
Sending birthday cards to customers or prospects adds a personal touch and gives them a reason to visit your business. Wish a happy birthday to those in your area every month with our Monthly Birthday Mailing Program.
Current Customer Lists
Use your current POS system or customer database to send mail to your current or past customers. These lists work well for loyalty rewards offers or to spur repeat business from those you’ve served in the past.
New Mover Lists
New movers are often looking for local restaurants, plumbers, contractors, healthcare professionals, and other service providers. Effortlessly market to new movers every month with our Monthly New Mover Mailing Program.
New Parent Lists
A baby creates demand for many new purchases – like professional photography, diapers, baby furniture, toys, and clothing. Segment your new parent list even further by targeting prenatal or postnatal families.
Pet Owner Lists
Did you know pet owners spend close to $70 billion annually on their pets? Groomers, dog walkers, veterinarians, and pet supply retailers can all benefit from targeting households with pets.
Realtors and financial institutions often target renters with higher incomes to get them interested in purchasing a home. Target all renters in your area or refine by demographics and behavioral characteristics.
Current homeowners and mortgage holders are popular targets for refinancing offers and home equity loans. Home service providers can also benefit from removing renters, PO Boxes, and businesses from their lists.
First-Time Home Buyer Lists
New homeowners are full of questions that go along with purchasing a new home. Educate them about the products and services you provide, and they’re likely to reward you with their business.
High-Income Household Lists
If you offer a product or service with a high ticket price, make your job easier by targeting high-income households. These consumers tend to spend more than average on almost every type of purchase.
Turnkey Targeted Mailing Programs
Because of the popularity and frequency of which our clients send out new mover and birthday mailers, we created two turnkey programs to help automate the process of marketing to these groups.
Every month, we pull a list of new movers or those with birthdays in your area and mail customized postcards to them. These programs are designed to save you time and fit into any budget. Simply set a cap on how many you want to send each month so you never go over budget and we’ll handle the rest.
Considering Targeted Mailing for Your Business?
Fill out the form to get started. A Mail Shark representative will reach out to assist you.