Mail Shark Blog

Mail Shark Makes Inc. 5000 List Six Years in a Row

Mail Shark is proud to announce that we’ve been named to the Inc. 5000 list of the fastest-growing companies in America for the sixth consecutive year. Over the past three years, we’ve seen 143% growth in revenue, bringing in $19.1 million in 2016 compared to $7.9 million in 2014. “Our growth over the past 10 years has exceeded projected numbers each and every year,” said Mail Shark president Brian Johnson. “This growth has allowed us… Keep Reading

Reach Vs. Frequency: Prioritizing Spend for Maximum Results

In a world of limitless budgets, you’d be able to send direct mail to as many prospects as you want for as long as it takes to convert them into customers. Sadly, most of us don’t live in that world, and a choice must be made between maximizing the number of people on the mailing list or sending multiple campaigns to a smaller list. We’re talking about reach and frequency. But which should you prioritize… Keep Reading

Where to Find Mailing Lists for Direct Mail

Your response rate, and therefore your direct mail success will depend on who you choose to send to; the mailing list you use will have a big impact on your success. Choosing a mailing list can be overwhelming – the market is flooded with options, both quality and not-so-great options abound. Knowing what you need and who your target customer is will help you refine your search, but choosing a supplier that can provide a quality… Keep Reading

FDA Delays Calorie Labeling Rule Until 2018

The federal rule requiring chain restaurants with 20 or more locations to post calorie counts on their menus has been delayed by the Food and Drug Administration until 2018. The rule was supposed to go into effect Friday, May 5, but has been pushed back to May 7, 2018. What Does This Mean for Your Restaurant Chain? If you’ve already gone through the effort of updating your menu with calorie counts, then you don’t need to… Keep Reading

How to Write Direct Mail Copy to Get Your Consumers to Act

It’s perfect – the right photograph of your star product, a great discount and even an incentive for those who call right away – so why isn’t your phone ringing yet? Creating a compelling direct mail piece is a start, but if you are not including a firm call to action on each piece you produce you’re missing out. Without direction, your prospect may simply file your mailer away in a drawer to act on… Keep Reading

How to Avoid Being Seen as Junk Mail

To say that junk mail is a big problem in the United States is something of an understatement. According to the experts at, the average person receives 16 pieces of junk mail EACH WEEK, and only 1.5 personal letters during the same period of time. Not only do they estimate that the average citizen will waste about 70 hours a year dealing with junk mail, but it also comes with a very literal price tag…. Keep Reading

How Pizza Shop Owners Can Boost Business

Do you dream of a day when your pizza shop is so busy that it’s necessary to expand just to accommodate all the traffic? The best way to make this dream a reality is to competitively set yourself against the 73,000 other pizzerias in America. Of course, you’re not really competing against all of them. Pizza tends to be a very local experience. Still, it’s not a bad idea to ask yourself what you would… Keep Reading

4 Ways to Use Technology to Leverage Your Direct Mail Campaign

Creating a humble letter, coupon or postcard may seem like the opposite of using technology for your business, but incorporating some of the hottest marketing trends and tech into your direct mail piece is easier than you think. Learning more about how technology can be used to enhance the recipient’s experience can help you make a piece they’ll enjoy, hold on to and hopefully respond to. From using data for personalizing your pieces to incorporating… Keep Reading

Five Marketing and Promotion Ideas for Pizza Shop Owners

You know that your target market of customers is going to get hungry sooner or later. Armed with the knowledge that every second about 350 pizza slices are purchased in the United States, you need to get to your prospective diners before your competitors do. In order to increase the likelihood that you will benefit from the pizza obsession sweeping the nation, why not try some proven pizza shop promotions? Below are five marketing ideas… Keep Reading

Steps to Test, Track and Measure Your Direct Mail Campaign

If you own a business, you’re probably constantly on the lookout for ways to promote your products or services. With the proliferation of email marketing and social media advertising in recent years, many business owners mistakenly believe that direct mail is no longer a meaningful way to communicate with clients and prospects. However, direct mail remains a critical component of a strategic, integrated marketing plan despite the rise of email and social media marketing techniques…. Keep Reading

5 Smart Ways to Divvy Up Your Direct Mailing to Be More Effective

Direct mail targeting is a hugely invaluable technique to all types of businesses for a host of different reasons. For starters, it’s incredibly efficient – rather than hoping to design that perfect message that appeals to as many people as possible (which, spoiler alert, doesn’t exist), you can design multiple messages laser-focused on core groups of people. Research has suggested that this technique has become incredibly popular, as evidenced by the 4.3% increased spend in targeted… Keep Reading

What You Need to Know About Marketing Mail as a Small Business Owner

Every small business has a need for a continuous, reliable influx of customers. To increase inbound leads, many turn to the opportunities provided by marketing mail. We all get marketing mail on a daily basis, but not all of it works. To help you maximize your marketing mail for small businesses, we’ve amassed some information and tips encompassing what you need to know about marketing mail. The United States Postal Service Saturation Mail Services for… Keep Reading

Top 10 Direct Mail Marketing Mistakes that Cost You Money

Direct mail can be complicated. From choosing the right lists to having a compelling design and making the perfect offer, there’s a lot that can go wrong. We’ve compiled a list of the ten most common direct mail mistakes to help you save money and avoid the pain from kicking yourself later. 1. Mailing Too Far From Your Location If you own a small local business, what are the communities that you serve on a… Keep Reading

Why Your Pizza Business Should Be Thinking on Top of the Box

The pizza business is growing on a regular basis — about three percent each year — and your pizza shop needs to keep up with the growth … or, better yet, exceed average sales projections. In order to boost your sales of savory slices, you must maximize your available real estate. No, not the real estate of your restaurant: the real estate on your pizza carryout boxes. Pizza carryout boxes are unique because they provide… Keep Reading

Direct Mail Still Delivers Results

The internet makes it easier than ever to sell products, services or materials to customers. While digital marketing has been growing exponentially, many companies feel they can leave traditional marketing strategies behind. Is this really the case, though? Although digital marketing is cheaper and faster than ever before, it is also easier for customers to ignore. With so much content on the web, your customer needs to weed through a lot of noise to find… Keep Reading

8 Ways to Woo your Target Customer with Direct Mail

Love is in the air, and as we roll towards the most romantic day of the year, we’re sharing a few tips for wooing your prospects inspired by Valentine’s Day and romance. From making a great first impression to showing how much you care – or reconnecting with a lost love, these romance inspired ideas will help you forge a connection with your prospects during this magical time of year. The Meet Cute You see… Keep Reading

Key Components to a Powerful Marketing Campaign for Local Companies

Even though we now live in an age where smartphones and tablets are the new norm, direct mail is still big business in more ways than one. Direct mail is still one of the best, most effective and most valuable ways for businesses to reach out to their target audiences – especially when local campaigns are employed. The key to success, however, involves launching the RIGHT campaign. What follows are the core components that, when properly… Keep Reading

Hacking Direct Mail’s Psychological Footprint

With all the competition for consumers’ attention, the thought of producing an effective ad campaign of your own can feel next to impossible. Maybe it’s time to consider a strategy that puts your message straight into the hands of the consumers you want to reach: direct mail marketing. Unlike bulk media advertising, which has no particular target audience and is largely ignored by those it does reach, direct mail ads are personalized, tangible and pretty… Keep Reading

Top 5 Questions To Ask Your Direct Mail Vendor Before You Purchase Plus One Trick Question

Below is a list of the top five questions you need to ask a Direct Mail Marketing provider before you consider purchasing from them. 1. Do you have an on-site post office? It’s important you know who is in charge of processing your mail. If the vendor doesn’t have a USPS worker on premises, then who is verifying your mail to ensure accurate processing, and can they provide proof of mailings when they’re sent out? 2…. Keep Reading

2017 Bulk Mail Postage Rates

On January 22, 2017, the United States Postal Service increased its postage rates by an average of 2% across all mail categories. Check out the table below for a short list of applicable rates for direct mail users. USPS Commercial Bulk Mail Rates for 2017 Takeaways for Direct Mail Users Whether you’re doing some preliminary research for an upcoming mailing or you’re already using direct mail services, here’s what you need to understand about the… Keep Reading

Tips to Engage Your Audience Through Your Direct Mailer Design

Due largely to the fact that direct mail is still such a powerful and valuable marketing method, people receive a tremendous amount of it on a weekly basis. According to research reported on by HubSpot, 2.6 MILLION trees around the world are cut down each year to produce these types of materials. By some estimates, direct mail materials make up roughly 50% (or more, in some cases) of all mail shipped by the United States Postal Service… Keep Reading

Green Mail Strategies

You know that direct mail marketing is one of the best ways to get your name out in front of potential customers. Even as technology becomes more and more important to the general public, direct mail remains an important part of any marketing campaign. In fact, response rates have remained relatively consistent over the past few years—even as mobile, and inbound marketing has grown in popularity. However, one concern that many businesses have regarding direct mail campaigns… Keep Reading

Celebrating Our 5th Year on Inc. 5000

Can you believe it? Mail Shark has once again earned a spot on Inc. 5000 as one of the fastest growing privately owned companies in the United States. In just 3 years we’ve grown 171% and have positioned ourselves as a highly recognized competitor in our industry. You may recall from our previous blog posts that we’ve been quick to share our secret to success as an Inc. 5000 winner, but this year we think… Keep Reading

30 Awesome Quotes to Inspire Your Marketing Strategy

Do you feel drained? We can all use a little inspiration sometimes. That’s why we put together this collection of our favorite quotes to enlighten your next marketing campaign. 30 Awesome Quotes to Inspire Your Marketing Strategy from Mail Shark Love this SlideShare? Feel free to embed it on your blog. We just ask that you include a link to this post to credit Mail Shark. Coming up with a marketing strategy for your company… Keep Reading

Direct Mail Response Rates (Restaurant Case Study)

While considering any potential investment, one of the first questions you will ask yourself is, “What type of return can I expect?” Unfortunately, with direct mail, like many other investments, it is impossible to know exactly what return you will get because there are simply too many variables and factors involved. Among these factors are location, product offering, quality of your product, competition, customer service, pricing, economics, and the list goes on. As direct mail… Keep Reading

Inc 5000 for the 4th Year in a Row!

At #1837, Mail Shark has made the Inc. 5000 List as one of the Fastest Growing Privately Owned Companies in the United States for the 4th year in a row. The secret to our success? Our employees explain why they feel we made the Inc 5000 list for the 4th year in a row. “Continued loyalty and dedication from great employees.” Kevin Weidner – Account Executive “Hard-working employees and dedicated clients!” Allie Konnick – Account… Keep Reading

Combining Holiday Offers with Interactive Postcards

It’s hard to believe, but the Holiday Season is right around the corner. Although it may seem like it’s too early to start planning your marketing for the Holiday Season, it most certainly is not. Every year prospective and previous clients call very late in the season to begin their marketing. Unfortunately, many times, they are too late and can’t hit their desired mail delivery dates. By planning in advance you can avoid this potential… Keep Reading

Oversized Postcards VS Plastic Postcard Mailers

There are a multitude of options for business owners looking to choose direct mail to help them drive traffic to their business and increase revenue. One option that many business owners and managers consider is the use of plastic postcard mailers that contain an aggressive offer. For those of you that are unfamiliar with plastic card mailers, also referred to as plastic postcards, they are simply cards made of a plastic composite material similar to… Keep Reading

Why Timing is Everything with Direct Mail

– The saying “Timing is Everything” is an understatement in the world of direct mail marketing. Every industry uses marketing tactics to grow their sales and client base and every industry faces unique challenges. A landscaping business needs to spend their marketing dollars within the parameters of their busy summer season. HVAC companies can benefit from both winter and summer seasons, but still have to get their message out ahead of their competition. Restaurants can… Keep Reading

A Call to Interaction! Announcing our New Peel-A-Box Postcard Mailer

Interactive Marketing – What does this mean and what can it do for your direct mail campaign? Let’s break it down: First of all, the definition of “interactive” is: influencing or having an effect on each other. Interaction can be two people Interaction can be a person and a dog. Interaction could be a dog and hydrant or a hydrant and a hose. Interaction can be two, three, four, or even a hundred different people… Keep Reading