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Mail Shark Job Opportunity

Marketing Coordinator

Posted: June 29, 2018
Quick Look Employment: Full-Time

Location: Mail Shark - Mohnton, PA

Department(s): Digital Marketing

Job Description

We are seeking an entry-level Marketing Coordinator to join the Marketing team. This is a highly varied role, supporting a variety of projects including leading edge marketing and sales automation. You will be systems- and data-focused, but also gain a wider understanding of both traditional and digital marketing. You will be working with a range of stakeholders at different levels across the organization to ensure the success of projects and campaigns.

What You'll Be Doing

You will learn to implement marketing automation processes and marketing campaigns within our marketing automation tool, and manage marketing reports, and data hygiene in our sales automation tool. You will coordinate and execute the creation of email campaigns and nurture programs, direct mail, pay-per-click ads, display ads, content marketing, social media and landing pages, including marketing program setup, data segmentation and reporting. This is a very hands-on role, so you must learn quickly, and organization and attention to detail will be essential.

Duties and Responsibilities

  • Coordinate Job postings on our website, external job sites and social media
  • Communicate companywide notifications from the marketing department as needed
  • Manage Social Media channels, executing social media strategy through Hootsuite, and responding to comments on social channels or escalating PR issues to management as needed
  • Setup, manage and report on LinkedIn advertising campaigns
  • Coordinate training and training materials for sales team pertaining to marketing campaigns and initiatives
  • Aid management in identifying key industry players, influencers, and decision-makers for Target accounts
  • Marketing program execution in marketing automation tool, .net system and any other systems
  • Maintain marketing calendar as projects shift and timelines change
  • Coordinate with Creative Manager, Content Manager and Developer on marketing and sales projects
  • Database hygiene – unsubscribe requests, updating contact roles and statuses, monitoring undeliverable addresses for direct mail campaigns and update accounts, monitor and report on database penetration
  • Assist Sales with CRM tasks – merging leads, contacts, accounts, and trouble shooting issues
  • Report on data completeness for sales and marketing leadership
  • Liaise between Marketing and external partners
  • Reporting – creation, pulling data, providing data to VP of Marketing
  • Monitor marketing projects to ensure timely execution
  • Coordinate conference and trade show scheduling for marketing and sales teams
  • Sales territory change management
  • Coordinate multiple assignments and projects assisting with administrative and operational responsibilities of the department
  • Process and document all vendor invoices
  • Create and manage call tracking for marketing campaigns
  • Create, run and report on heat maps for landing page performance


  • Technical aptitude and the ability to learn new systems quickly
  • MS Office Suite proficiency, and high-degree of comfort in MS Excel
  • Analytical, with an understanding of data and data hygiene
  • Extremely organized and detail-oriented
  • High-level of attention to detail
  • Effectively work as a member of a cross-functional team
  • Self-motivated, with excellent time management skills
  • Able to work effectively and efficiently under tight deadlines
  • Understanding of marketing concepts
  • Excellent communication skills, both written and verbal
  • Knowledge of UTM Tagging a plus
  • Knowledge of lead scoring and lead journeys a plus
  • Knowledge of data segmentation a plus

Education Requirements

  • Bachelor’s degree in marketing or related field preferred

Experience Requirements

  • 1+ years of experience in marketing

About Mail Shark

Mail Shark is a full-service direct mail company that’s been providing design, printing, and mailing services to businesses of all sizes since 2008. We just finished renovating our 62,000-sq. foot facility in Mohnton, PA to accommodate our rapidly growing team!

If you’re looking for a place where your work will make a meaningful impact, join Mail Shark and grow your career alongside one of the fastest growing companies in America for the past 5 years.


  • Competitive salary
  • Medical, vision, and dental insurance plans for you and your family
  • Health coverage begins the first day of the first full month after your start date
  • 401(k) plan with dollar for dollar employer match on a generous % of your contribution
  • Two weeks paid vacation to start (prorated on start date) with an additional day for each year you’re employed (up to 5 extra days)
  • Three personal days per year
  • 8 weeks paid maternity leave


  • Free catered lunch whenever we hit a weekly sales goal (occurs frequently)
  • Casual dress code
  • Relaxed atmosphere
  • Easy, encouraged access to upper management and ownership
  • Plenty of coffee stations
  • On-site cafeteria with fresh catered food brought in 3 times a week
  • Free money each week in your account for use in the cafeteria
  • Peaceful outdoor seating area to get away from it all

Apply today.

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