When you work with us, you can rest assured you’re getting the best mailing lists available. We can suppress your existing customers to make sure you’re only targeting prospects. Plus, we run our lists through the Coding Accuracy Support System (CASS) to standardize address data and ensure delivery. NCOA is also available for targeted lists on request.
Direct Mail Lists
We find the right audience.
You get results.
Because we take care of every aspect of your campaign for you, we don’t sell direct mail lists as standalone products.
One of the first steps in your direct mail campaign is figuring out who you want to mail to. That’s why we offer several mailing list options to help you effortlessly reach your ideal prospects. Your mailing list is included in the price you pay when you pair any of our direct mail products with one of our mailing services. Whether you want to target a specific audience or blanket the area around your business, we’ve got a direct mail mailing list to help you accomplish your marketing goals.
Saturation Mailing Lists
Target Everyone in a Geographic AreaIf you’re trying to increase sales, attract new customers, or raise awareness for a new product or location, it’s important to get your name out there. A saturation mailing targets the majority of addresses within a geographic location, so it’s one of the most effective ways to boost brand exposure. Saturation lists are also the most affordable option because there’s less data manipulation involved than with a targeted list.
Targeting Options
Saturation mailing lists are broken down by USPS carrier routes, which are just further breakdowns of a ZIP Code. While a saturation campaign includes the majority of households in your selected geographic area, you can still filter your list. For starters, you can exclude business addresses, PO Boxes, and some residential addresses.*
- Age
- Area Population
- Average Household Net Worth
- Home Values
- Household Income
- Number of Children
- Race
- Renter/Owner
- Single or Multi-family Units
- Years of Education
- And Many More...
*Apartments, trailers, seasonal dwellings, drop addresses, etc.
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Targeted Mailing Lists
Target Specific People & DemographicsA targeted mailing allows you to pinpoint specific addresses you’d like to mail to, as opposed to blanketing the neighborhood with your direct mail piece. This allows you to get in front of a more defined group of prospects. And because you reach a more defined audience, targeted lists can help you boost customer engagement and response.
Targeting Options
You can pick from literally thousands of selects when choosing your targeted mailing list. That means we can get you a list for almost anything you’re looking for. Best of all, the most popular list criteria don’t require you to pay extra. However, if you’re looking for a mailing list that’s extremely targeted and involves a lot of selects, you may end up paying more. Ultimately, your list cost depends on its complexity. A few common selects that may be used in targeted lists are:
- Age
- Auto Makes, Models, and Years
- Gender
- Hobbies
- Homeowners
- Income
- Pet Owners
- Race
- Renters
- And Many More...
*If there are other selections you do not see on our list please call us about other items we can secure.
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All-Inclusive Direct Mail Services
At Mail Shark, we do it all. We don’t sell standalone direct mail lists due to the full-service nature of our offerings. Instead, we handle all the hard work for you so you can focus on running your business.
- High Quality Mailing Lists
- Where We Get Our Mailing Lists
Our Data Processing team works hard to get you the best marketing mailing lists possible. We work with the top data compilers in the country to ensure we’re getting you the best lists from the most reliable sources. Data for all of the lists we provide is updated frequently to ensure accuracy.
Mailing List FAQs
- Can I provide my own mailing list?
Absolutely. Many of our clients provide us with an existing list so we can target their customer database. In fact, we offer a discount of 2 ¢ per piece when you use your own mailing list for a targeted mailer. If you don’t have a mailing list, we’ll acquire a great one for you.
- Do I own my list if I do a mailing with Mail Shark?
All lists purchased through our data providers are for one-time use. However, you can purchase a multi-use list. Please let us know if this is what you’re looking for when you request a quote.
- Can I view my list before I purchase it?
We may be able to acquire a small sample of the mailing list you’re interested in for you to review before making a purchase. However, we won’t be able to send you the full list until you’ve completed your purchase.
- How often do you update your lists?
Saturation mailing lists are updated every month using the most up-to-date USPS data available. Targeted lists are as accurate and up-to-date as possible at the time of purchase. We also run all of our lists through the Coding Accuracy Support System (CASS) before using them.
- Will ordering a targeted list versus a saturation list yield a better return?
Many times, our clients think they need a targeted list, but what they want to accomplish can be done at a much lower cost with a saturation mailing list. When you request a quote, we’ll consult with you on your needs and advise you on the most effective and affordable way to reach your audience.
- Do you provide lists with email addresses or phone numbers?
No. Our lists only contain names and mailing addresses. Email addresses and phone numbers are not included with our lists.
How to Get a Direct Mail Mailing List
Where Targeted Auto Lists Come From 
Every Door Direct Mail® Targeting LimitationsReady to Get Your Campaign Started?
Fill out the form to receive a no-obligation quote and media kit including pricing and samples of each of our products.
What Happens Next?
We’ll call you within one business day to get more information about the products and mailing lists you’re interested in so you receive the most accurate quote possible.
